For the first time in the history of MEDICA, the world-leading medical trade fair, and the industry’s number one platform for the suppliers of the medical technology industry, COMPAMED, held from 16 to 19 November 2020, took place
entirely online due to the pandemic - but still won over their audiences due to their high degree of international resonance in this format too, as
virtual.MEDICA and
virtual.COMPAMED. Despite a very short registration period, a total of over
1,500 exhibitors took part, hailing
from 63 nations. They displayed a huge variety of
innovative products, amounting to
over 18,300 items, in their online showrooms, and presented live programmes for the healthcare community in
over 100 web sessions, which hosted 300 participants at their peak. The community showed avid interest in their droves: Over 45,000 professional visitors (unique users) from 169 nations used the virtual offers and generated 405,000 page impressions. International online visitors to the event made up 78% of the attendees.