How it works

Scan2Lead: Digital Lead Capture for Your Trade Fair Appearance

Capture, qualify and transfer your trade fair contacts in real time – efficiently, systematically and directly into your systems.

Stop collecting trade fair contacts on paper. Capture them digitally, in a structured format and ready for further processing. With Scan2Lead, you capture and qualify visitor leads at your stand in real time – including notes, ratings and CRM export.

Book Scan2Lead in the OOS now

What is Scan2Lead?

Scan2Lead is the central solution for digital lead management at trade fairs and events. You capture contacts directly at your stand by scanning badges or business cards and turn trade fair conversations into structured, qualified leads.

All data is available to you in real time and can be enhanced during the conversation – for example with notes, ratings or individual questionnaires. You can then centrally manage, analyze and export your leads in the Scan2Lead PORTAL or transfer them directly to your CRM.

This creates an end-to-end digital process – from the first conversation to structured follow-up.
Data transfer is controlled and transparent. Visitors share their contact details digitally, while exhibitors receive structured information for follow-up.

Book your Scan2Lead solution directly in Messe Düsseldorf’s Online Order System (OOS).

Book Scan2Lead in the OOS now

How it Works

Before visiting the trade fair—or directly on site—visitors register and provide their contact details. This information is then available for lead capture.

When entering the exhibition grounds, visitors pass through the access control point, where their registration is verified electronically.

At the exhibition stand, the visitor’s badge is scanned using Scan2Lead. The exhibitor immediately receives the visitor’s contact details and can also record notes from the conversation, areas of interest, qualification details and other relevant information for effective follow-up.

In short:

Illustration of the registration and scanning process

Each visitor registers in advance or at the trade fair entrance and provides details such as their name, company and contact information, which are linked to their badge.

Illustration of electronic badge scanning at the turnstile

When visitors pass through access control, their badges are scanned electronically and the data is stored for later retrieval.

Illustration of how Scan2Lead SMART works

When the exhibitor scans the visitor’s badge or business card using Scan2Lead, the stored data is retrieved and the visitor’s contact details are immediately available. Exhibitors can also complete customised questionnaires or record additional conversation details directly in the Scan2Lead SMART app.

Watch our short video to see Scan2Lead in action:

How it Works

Before visiting the trade fair—or directly on site—visitors register and provide their contact details. This information is then available for lead capture.

When entering the exhibition grounds, visitors pass through the access control point, where their registration is verified electronically.

At the exhibition stand, the visitor’s badge is scanned using Scan2Lead. The exhibitor immediately receives the visitor’s contact details and can also record notes from the conversation, areas of interest, qualification details and other relevant information for effective follow-up.

In short:

Each visitor registers in advance or at the trade fair entrance and provides details such as their name, company and contact information, which are linked to their badge.

When visitors pass through access control, their badges are scanned electronically and the data is stored for later retrieval.

When the exhibitor scans the visitor’s badge or business card using Scan2Lead, the stored data is retrieved and the visitor’s contact details are immediately available. Exhibitors can also complete customised questionnaires or record additional conversation details directly in the Scan2Lead SMART app.

Watch our short video to see Scan2Lead in action:

Scan2Lead Product Portfolio

Choose the right solution for your trade fair appearance – depending on stand size, team and visitor volume.

Scan2Lead SMART

Scan2Lead COLLECT

Scan2Lead STATION

Use the Scan2Lead SMART app on your own smartphone or tablet, or rent one of our professional scanning devices for the duration of the trade fair.

Scan2Lead Product Portfolio

Choose the right solution for your trade fair appearance – depending on stand size, team and visitor volume.

Scan2Lead SMART

Scan2Lead COLLECT

Scan2Lead STATION

Use the Scan2Lead SMART app on your own smartphone or tablet, or rent one of our professional scanning devices for the duration of the trade fair.

A staff member captures the visitor’s details using the Scan2Lead SMART app on a smartphone.

Scan2Lead SMART (rental iPad optional)

Capture visitor data using the Scan2Lead SMART app on a smartphone or tablet (iOS/Android).

Badge and business card scan
Notes, photos and qualification directly during the conversation
Real-time synchronization with the PORTAL

Ideal for personal conversations and qualified leads.

A staff member captures the visitor’s details using a handheld scanner.

Scan2Lead COLLECT

Handheld scanner for high visitor frequency.

Fast scanning of visitor badges
Offline-capable – no internet connection required
Perfect for entrances, promotions and large visitor flows

Optimal for maximum lead volumes with high traffic.

A staff member captures the visitor’s details using a handheld scanner and views them directly on a laptop.

Scan2Lead STATION (rental laptop optional)

Stationary solution for central points at the stand.

Scanner solution on a laptop or notebook
Direct processing and qualification on screen
Ideal for reception, information counters or fixed processes

Perfect for structured lead capture within the team.

Service Mitarbeiter zeigt auf dem Desktop die direkte Lead-Erfassung

Scan2Lead PORTAL

Central platform for your lead management.

All leads centralized in one place
Real-time access and live dashboards
Individual questionnaires and lead qualification
Export functions and CRM integration

The PORTAL connects lead capture directly with your sales team.

Illustration of automatic data transfer to CRM and marketing platforms

Scan2Lead Lead Automation

Connect your trade fair leads directly to your existing systems.

Automatic transfer to CRM and marketing platforms
A single, consistent data source for sales and marketing
Immediate lead transfer after scanning
No manual export or additional processing required

Turn lead capture into a fully automated sales process.

Benefits at a glance.

Benefits for Exhibitors

Leads available in real time – immediately after the conversation
No typing up business cards or notes
Significantly reduced post-processing time
Faster, structured follow-ups
Higher lead quality through direct qualification
Measurable trade fair success through reports and dashboards
Seamless integration into CRM and marketing systems

Benefits for Visitors

Fast and easy data transfer
No exchange of business cards required
Transparent and controlled data sharing
Digital, sustainable processes
Faster and more relevant follow-up

In short: less effort, better data, better sales opportunities.

Book Scan2Lead in the OOS now

Service and Support

Do you have any questions or need advice? Our team will be happy to assist you. Get in touch with us.

Consulting – for more information or to book Scan2Lead:
+49 89 4444 33 111
contact@scan2lead.com

Support – for existing orders and technical assistance:
+43 89 4444 33 112
support@scan2lead.com

Learn more about our solutions and products on our website:
www.scan2lead.com

Interested in Scan2Lead? We also offer a free trial licence. All details are available here: https://scan2lead.com/en/trial-license

Further offers for your visitor marketing: vouchers

Get in touch with your customers:
Use entry vouchers as part of your sales & marketing strategy!

More about vouchers