Healthcare DENMARK Association of Odense at MEDICA 2020 in Düsseldorf -- MEDICA - World Forum for Medicine
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Healthcare DENMARK Association

Forskerparken 10G, 5230 Odense
Telephone +45 23840005

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This company is co-exhibitor of
Pavilion of Denmark


Anne Katrine Greisen

+45 31 53 08 05


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Our range of products

Product categories

  • 07  Medical services and publications
  • 07.07  Professional institutions

Professional institutions

  • 07  Medical services and publications
  • 07.10  Consulting services for health organisations

Our products

Product category: Consulting services for health organisations

Population health and prevention

In Denmark, the health and well-being of all citizens are considered to be a common concern for the individual, the family and local network, the local community, the municipalities, the regions and the state.

The Danish healthcare system is a universal coverage, single payer healthcare system with a focus on providing free and equal access to healthcare for all citizens, financed via taxes. In order to address rising demands for healthcare services, caused by longer life expectancy, an increase in chronic diseases, and more expensive treatments, the Danish healthcare system is undergoing a transformation with focus on strengthening primary care and municipal healthcare services and at the same time re-structuring the Danish hospital sector. An important part of this transformation also includes a focus on population health and prevention in order to increase the health level status of the entire population.

In this context, Denmark has managed to have one of the most cost efficient healthcare sectors in the world. The Danish medtech industry has contributed to this leading position in terms of innovative solutions that improve healthcare and quality of life for patients, and at the same time benefit the society.

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Product category: Consulting services for health organisations

Primary care

One of the most significant features of the Danish healthcare model is the unique organization of primary care. In Denmark, all citizens have access to a primary care physician of their own choice and the doctor acts as the gateway to all healthcare services.

The organization of the Danish primary care actively contributes to ensuring citizen-centric healthcare services of the highest quality to all citizens. Initiatives to transform and modernize the Danish healthcare system include new primary care services such as local healthcare centres and rehabilitation services, which will be provided by Danish municipalities in close cooperation with GPs.

Several Danish municipalities have already established local healthcare centres. In Aalborg Municipality in North Denmark Region, a healthcare center has been established to provide support and guidance for citizens with chronic diseases such as type 2-diabetes, COPD, cancer, or heart disease. The healthcare center also offers preventive initiatives including physical activities, dietary guidelines, and smoking cessation to motivate citizens to stay healthy and prevent diseases. These offers are free of charge for all citizens in Aalborg Municipality.

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Product category: Consulting services for health organisations

Chronic diseases

Changing demographics and a general rise in chronic patients lead to an increased prevalence of chronic diseases. Increasing demands lead to rising expenditure and this is the reason why addressing chronic disease is an important element in the Danish healthcare transformation.

One third of all Danes suffer from one or more chronic diseases – a number which increases year-by-year. Therefore, early detection of a chronic disease is essential in order to initiate high quality and cost-effective treatment. The earlier a chronic disease can be diagnosed the better chance to treat the patient without the need for expensive surgery, treatment or medicine. Early detection of serious and chronic diseases is therefore addressed with new screening initiatives, integrated care initiatives and continuity of care (clinical pathway) initiatives.

Most patients living with a chronic disease have a high health literacy potential. Educating, involving and empowering these patients is a great potential for using the patients’ own resources to keep their chronic condition compliant. Introducing home monitoring solutions for patients with e.g. diabetes, arthritis or COPD on a national level is therefore a high priority for Denmark and the first national implementations will be ready during 2021.

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Company news



13 Nov 2020

Innovation-driven responses to the COVID-19 crisis

COVID-19 – a world wide crisis
The COVID-19 crisis affects all countries in the world. Countries have taken slightly different approaches to the outbreak of COVID-19, while also being at different stages of the outbreak. Some countries have seen a peak in COVID-19 cases and are gradually opening up their societies again, while other countries have successfully managed to flatten the curve of diagnosed COVID-19 patients but do not know, whether the curve will go up or down in the near future.

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13 Nov 2020

Denmark - a telehealth nation

Like many other countries, Denmark has an ageing population and a growing number of chronic patients. More and more people are in need of healthcare, which places an increasing strain on public finances.

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13 Nov 2020

A dignified elderly care in Denmark

New assisted-living technology plays an important role in Denmark’s elderly care. Every day, a range of solutions help improve the quality of life for elderly citizens and support healthcare professionals in creating an efficient, high-quality framework for care, rehabilitation, and prevention.

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13 Nov 2020

New Hospital Construction - Future Hospitals in Denmark

Growing demands, budgetary restraints and new patient expectations dramatically increase the need for healthcare services in Denmark. The solution to these trends are not just to build new hospitals, but to deliver healthcare in new ways, in order to make our healthcare system sustainable for the future.

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About us

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International gateway to healthcare and life science

Healthcare DENMARK is the international gateway to Danish healthcare and life science expertise and innovation. We organize delegation visitor programs for foreign decision-makers and press delegations with an exclusive opportunity to experience innovative Danish solutions in practice.