It's easy with Pic!
We've been Italy's best known self-care brand for over 50 years. We represent Italian know-how at its best, and are very proud of our national and international reputation.
It's all down to the men and women who work on the brand with such passion every day, and above all our commitment to listening to people's needs, observing their behaviour, and using these findings to identify simple solutions to their requirements.
Making complex things simple is much more than just our mission here at Pic, it's an authentic part of our DNA. Not only do we solve minor, everyday health problems: we do so in the easiest and most comfortable way possible. Hence the invention of the disposable "hurt-free" syringe, the first step in Indolor Experience's quest to offer ever more rapid and painless injections.
Thanks to excellent, continuously updated technical skills, our know-how has expanded well beyond syringes. Today, our laboratories design and produce leading-edge solutions for respiratory health, wound healing, and more flexible management of pathologies such as high blood pressure and diabetes.
Over time, we've become a comprehensive cross-category brand, ready to meet the needs of a continuously evolving and ever more health-aware society by providing reliable, efficient and user-friendly solutions.
And we've never lost sight of the need for empathy and the human touch that has been our trademark since the outset. We feel much more like active helpers, and we believe in dialogue rather than monologue. Partly for this reason, we use social networks to interact with our customers and provide simple everyday health advice.
Day after day, we work to help people live happy, healthy lives, so they can say: "It's easy with Pic!"