The Taiwan External Trade Development Council (TAITRA) was founded in 1970 and is a non-profit trade promotion organization dedicated to Taiwans foreign commerce. TAITRA is sponsored by the government, industrial associations and various commercial organizations. The goal is to support Taiwanese corporations in strengthening their international competitiveness and helping them overcome challenges in foreign markets. From its headquarters in Taipei, TAITRA has a well-coordinated economic promotion and an information network at hand, which connects over 800 international marketing specialists in 60 locations worldwide. Together with the sister organizations the Taiwan Trade Center (TTC) and the Taipei World Trade Center, TAITRA generates a large number of trade opportunities by using effective development strategies.
The Taiwan Excellence Award was jointly created by BOFT and TAITRA in 1992, with the aim of cultivating Taiwanese companies. Today, the Award of Taiwan Excellence is the highest accolade for Taiwanese Products. The symbol of Taiwan Excellence embodies Taiwans rise to the global ranks of quality manufacturers in terms of innovation, design and manufacturing, and represents the gold standard for Taiwanese products to compete on the global stage.