Norma Diagnostika GmbH

Hauptstr. 7, 3011 Untertullnerbach

Telephone +43 2233 52887
Fax +43 2233 5288715


Hall map

MEDICA 2016 hall map (Hall 1): stand C40

Fairground map

MEDICA 2016 fairground map: Hall 1

Our range of products

Product categories

  • 02  Laboratory Equipment
  • 02.01  Analyser appliances
  • 03  Diagnostics
  • 03.03  Haematology / Histology / Cytology
  • 03.03.05  Haematology cell counters

Haematology cell counters

  • 03  Diagnostics
  • 03.03  Haematology / Histology / Cytology
  • 03.03.06  Haematology reagents

Our products

Product category: Analyser appliances, Haematology cell counters

Icon 3

The Icon 3 is a smart, 3-part differential hematology analyzer that sets new standards in terms of features, functions and style. This iconic laboratory device combines cutting edge technology with a fresh and elegant design. The Icon 3 provides a 22-parameter complete cell blood count report that includes histograms for WBC, RBC and PLT. What makes this device special and innovative is its microfluidics technology that enables to reduce reagent consumption by approximately 80% compared to other analyzers on the market. Furthermore, the Icon 3 has not only one of the smallest dimensions (263 x 206 x 313 mm) within its class, but it measures capillary blood samples as well, which allows it to be used in Emergency, Pediatrics Departments, in ICUs or in private clinics.

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Product category: Analyser appliances, Haematology cell counters

Icon 5

The Icon 5 is the newest innovation from Norma in 2015, the smallest true optical (laser) 5- part diff analyzer in the world. Its award winning design and 21st century technology makes it really unique.

Norma is proud to announce that this analyzer has the smallest reagent consumption worldwide.

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Product category: Haematology reagents

Icon Reagent Pack

The Icon Reagent Pack is an easy-to-use, disposable, compact pack that contains all the reagents that are required for the use of the hematology analyzer Norma Icon. The pack includes also the waste container. The onboard camera of Icon identifies the pack by reading the QR code printed on the box.

Features & Benefits

Packaged for compatibility - you have the required volume of each solution on board, no more, no less. All reagents will be fully consumed at the same time.
The pack provides you with a guaranteed number of test cycles. The remaining number of tests is tracked and displayed by the analyzer.
No need to attach the messy and dirty tubing set to various reagent bottles and waste container when they have to be replaced. Connecting the IRP is just one click.
Clean and safe – no biohazard. The pack includes the waste container as well. Simply discard the empty pack together with the waste.
The pack is airtight, therefore the open box stability of the reagents is significantly longer.

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Product category: Haematology reagents

Norma Hematology Controls

NormaCont-3+ hematology controls are designed to monitor and confirm the precision and accuracy of Norma Icon hematology analyzer. The controls simulate whole blood and are available with tri-level (abnormal high, normal and abnormal low) assay values. Our innovative controls can be ordered on a quarterly basis to provide our customers always with fresh control material. The shelf life of the NormaCont 3+ is 3 months and the open bottle stability is 14 days.

NormaCont-3+ can only be used in the Norma Icon 3 hematology analyzer.

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Product category: Haematology reagents

Generic Reagents

Norma develops, manufactures and markets a complete range of dedicated generic reagent sets for 3-part and 5-part differential hematology analyzers. Norma reagents not only replace the original, supplied by the instrument’s manufacturer, but they are in most cases superior in terms of performance, stability and shelf life.

Norma hematology reagents are manufactured in an ISO 13485 certified facility, they are CE marked and meet the requirements of the IVD Directive 98/97/EC.

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Product category: Analyser appliances

Norma Vision

NormaVision M - Analytical blood cell image system

Analytical blood cell image system
Digital blood cell morphology for small and medium laboratories
Help for lab technicians to find and capture blood cell images (WBC, RBC, PLT)
Manual identification and automated pre-classification of blood cells
Validation, database keeping and reports
Professional development and continuous education

NormaVision G - Automated blood cell image analysis system with successive slide loading

Digital blood cell morphology for small and medium laboratories
Automation, standardization and documentation of your work
Automated scanning and identification of blood cells (WBC, RBC, PLT)
Pre-classification and validation
Continuous improvement of professional skills

NormaVision X - Automated blood cell image analysis system with slide tray loading

Automated Complete Blood Count (CBC) and digital cell morphology
Routine examination of whole blood samples and blood smears
Fast and professional interpretation of test results
Easy transfer, remote review and digital processing of cell images
Maximum reliability of cell classification by eliminating the human factor
Perfect tool for educating and qualifying lab technologists

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Product category: Analyser appliances, Haematology reagents

NormaChem 200

Fully automated
Random access
Benchtop, small footprint

Technical Data

Throughput: 200 tests/hour, up to 275 tests/hour with ISE (optional)
Test Mode: End point, Kinetics, Immunoturbidimetry, Fixed time, Monochromatic, Bi-chromatic & Multi-standard Analysis
Linear & Non-linear Calibration
Test Setting: Programmable for single-parameter, multi-parameter, combined parameter, batch test
Test Range: Clinical Biochemistry, Turbidimetry, ISE, Protein, Drug abuse

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Product category: Haematology cell counters, Haematology reagents

NormaLyte Series

NormaLyte Series
Cost effective
Low maintenance
Low reagent consumption
Technical Data
Technology: ISE (Ion Selective Electrode)
Sample: Serum / Plasma / Whole Blood / Urine / CSF
Sample Volume: 80-150 µL
Reagent Volume: 1 mL
Throughput: 60 samples/hour

NormaLyte 100: K+, Na+
NormaLyte 200: K+, Na+, Cl
NormaLyte 300: K+, Na+, Cl, iCa
NormaLyte 400: K+, Na+, Cl, Li
NormaLyte 500: K+, Na+, Cl, iCa, TCa, pH
NormaLyte 600: K+, Na+, Cl, iCa, TCa, pH, TCO2, Ag, KT

Standard Reagent A - 390 mL
Standard Reagent B - 160/80 mL
Standard Reagent C - 80 mL
QC Solution - 80 mL
Cleaning Solution - 80 mL
Electrode Filler - 10 mL
Ref. Electrode Refiller - 10 mL

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About us

Company details

Norma is a designer and supplier of innovative blood analysis systems serving the in-vitro diagnostic (IVD) market.

Norma is a young company that offers high quality, cutting edge products and excellent services. The product range consists of analyzers and reagents for hematology, clinical chemistry, as well as ion selective analyzers for human medical and veterinary clinics. The company exclusively supplies trained authorized distributors who are responsible for providing the appropriate after sales services.

Norma operates from its headquarters in Budapest, Hungary, and since the company's foundation in 2012, its business expanded globally. Norma today has commercial offices in Vienna (Austria), Dubai (UAE), Kuala Lumpur (Malaysia) and Florida (USA), and runs a research facility in Miskolc, Hungary.

We at Norma have a devoted team with many years of experience in the development, production and commercialization of laboratory diagnostic equipment and reagents. Building such an outstanding group would not have been possible without a professional executive management team who works towards establishing a firm financial base for the company.

Our hematology analyzer, Norma Icon, has been awarded several innovation awards, including the world’s most acknowledged product design prize: the Red Dot. Norma was also offered to present the company and Icon on the Red Dot 21 online platform.

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Company data

Number of employees




Area of business
  • Electromedical equipment / Medical Technology
  • Laboratory Equipment
  • Diagnostics