What role does Flying Health play in this setting?
Janßen: Flying Health is an ecosystem that focuses on healthcare transformation and uses its network to effect this change in partnership. To assist our ecosystem participants, we not only identify current and future trends, but we also help integrate them into their business model and increase their market share. Participants can come from the pharmaceutical industry, the insurance sector, the hospital landscape, the IT sector, or the start-up scene. As an ecosystem, we support and guide these companies on their journey to create new business models, products, and networks and to take them successfully into the healthcare market. This doesn’t just apply to digitization. Sustainability and changes in healthcare demographics are likewise an increasing emphasis in our network and consulting expertise. Along with digital transformation, they form the three key challenges the healthcare industry must face today to be successful in the future. For us, this is what the design of next generation healthcare is all about.
Where do you see the greatest opportunities to digital technology development for the medical market?
Janßen: From our perspective, digital platform solutions, digital health and care applications ("DiGAs & DiPAs") and the use of health data to ensure better care are exciting ideas that will shape the future of our healthcare system over the next few years I am not mentioning the development potential that lies dormant in all areas of the telematics infrastructure (TI) and its applications, such as e-prescription, because there is a great deal of long-term untapped potential and need for expansion in these areas.
Did you enjoy MEDICA 2022?
Janßen: MEDICA 2022 was a complete success from my perspective. I am especially grateful for the conversations I had after my presentation. It is always exciting to see how this leads to new business contacts, connections, and opportunities. It’s also fascinating to discover how products, topics, and providers are constantly evolving. It was great that this year also revealed an increasing emphasis on environmental, social, and governance (ESG) and sustainability. At Flying Health, we are already looking forward to MEDICA 2023!