Doinglab: Nutrition management with AI

Watching your diet based on various health issues can sometimes be tiring. To make the process easier and help patients to monitor their intake, the start-up Doinglab developed an artificial intelligence technology that can recognize and understand food. FoodLens provides detailed information about the food with just a picture.

In the interview with MEDICA-tradefair.com, the CEO SongBaik Jin of the start-up Doinglab talks about how FoodLens can aid people with their diet management and what the process of establishing a start-up in Korea entails.

Where does the idea for your product come from?

SongBaik Jin: I had the idea when I focused on the inconvenience of customers who had to record their meals manually.

What problem do you want to address with it?

Jin: We want to concentrate on the distribution of easy and accurate meal recording methods.

At which stage in your development are you now?

Jin: In Korea, FoodLens has been commercialized and is currently being used by about 40 companies. A worldwide version has been developed as well, which is in the process of being commercialized and will be available starting early next year.

What was the biggest obstacle during the foundation of your company?

Jin: The biggest obstacle was supporting my family without an income.

What were you worried about most before founding the company?

Jin: We worried the most about the sales and profitability of our idea.

Jin: There were a lot of difficulties, but I didn't give up and continued my business.

How do you assess the opportunities for start-ups in the medical market in your country?

Jin: The size of the Korean market is not enough. Companies that can enter overseas markets can be highly evaluated.

What advice would you give future start-ups in the medical market?

Jin: You can improve your services by understanding people.

Please describe the medical technology industry in three words.

Jin: Digital, Connect, Sustainable

What are your plans for the next two years?

Jin: We want to successfully enter the global market and establish FoodLens internationally.