In which areas are hospitals facing a critical shortage of skilled workers at the moment?
Obermann: There are shortages in all areas. The current debate over COVID-19 vaccine mandates does not make this issue any easier in some countries. Apart from that, there is the general issue that the respective salaries are not commensurate with the qualifications, workload, and job duties - especially in critical care settings.
During their medical education, young physicians confessed to me they no longer want this career. Although their salary as a physician is acceptable, the career and financial prospects are limited – both in hospitals and private medical practices. Especially in a senior management position, at the chief physician level, doctors have direct responsibility over medical staff, resulting in long work hours, which many no longer find attractive relative to their income.
How can hospitals build a successful digital recruitment strategy?
Obermann: There is no point in simply creating a department for digital recruiting. Digital recruiting requires a fundamental reorganization and rethinking of the organization and all its processes. While hospitals can certainly engage in a few analog practices, they must embrace and transition to digitized technologies to succeed. This includes consistency in digital marketing, which goes hand in hand with digital employee recruitment. It also fosters a perception of authenticity in terms of the mission statement. However, this requires people at the top level to understand and embrace this new concept.