Rapid Aid Corp.

World’s Leading Hot/Cold Therapy Pack Company Returns to MEDICA with New Chronic Pain Therapies

MISSISSAUGA, Ontario, October 5, 2016 – Canada’s Rapid Aid Corp., a registered Class 1 Medical Device private label manufacturer with clients world-wide, is literally putting its best (cold) foot forward at MEDICA this year. In its second appearance at the world’s largest annual medical trade fair, November 14-17, in Düsseldorf, Germany, Rapid Aid will introduce its innovative new product line of cold therapy packs for the feet and lower leg.

“We’re coming back to MEDICA after what we experienced at our debut there last year with products meant to fill significant consumer market gaps we’ve perceived in both North America and Europe,” says Rapid Aid CEO Jeff Whitely.

New Rapid Aid products being introduced at MEDICA 2016 include reusable cold therapy packs for pain and swelling in toe, ankle, achilles tendon, plantar, calf & shin as well as a top-of-the-foot dorsum pack and slip-on “cold slippers” for the sole and most of the foot. The fabric-covered packs remain flexible even when fully frozen and can be worn comfortably by users direct to skin.

Rapid Aid is bringing a new more varied line of cold therapy lower limb products to MEDICA this year in response to two industry trends: First, North America is experiencing increasing demand for cold packs, not just for the traditional immediate relief of injury but now also for relief of chronic pains, but especially ones that attack the lower extremities that, for example, arthritis and diabetes patients suffer from. Those patients need lessening of discomfort that’s longer term, as the new Rapid Aid packs can provide. 

Second, the company notes that European consumers are showing they want to have a greater range of higher-end, more sophisticated hot-and-cold therapy products to choose from on their pharmacy shelves, more like North Americans now enjoy.

“Both trends are great opportunities for distributors and private label clients and so we believe our return to MEDICA this year will be well received. Indeed, we look forward to building more of the close relationships we already enjoy with some of the world’s largest consumer retailers and medical distributors,” says Noah Fraser, Director of Marketing.

In North America and Britain, Rapid Aid’s private label partners include three, well-known retailing giants.

“That’s a reflection of our 40-year record of design and manufacturing excellence in hot and cold therapy and our adherence to the highest international standards of safety and reliability,” concludes Mr. Fraser.

Rapid Aid offers a broad spectrum of product lines below that can be easily customized and also made available through private labelling or the company’s own brand, “Rapid Relief”:

Instant Cold and hot packs with Direct to Skin, Gentle Touch Technology

Reusable Hot and Cold Gel Compresses

Perineal Cold and Hot Compresses

Patented Infant Heel Warmers

Premium Reusable Cold Compresses

Deluxe Reusable Cold and Hot Gel Compresses with Form-Fit Gel

Hot and Cold Therapy Products with Patented Built-In Compression

Grain and Clay-Based Hot and Cold Therapy Products

About Rapid Aid

Every year, Rapid Aid produces millions of units for distributors and consumers worldwide, making them the leading private label manufacturer of hot/cold therapy products. Rapid Aid is a privately held corporation with more than 40 years’ experience. While their head office is located in North America, they also have a wholly-owned manufacturing facility in Eastern China as well as European and international distribution capabilities.

Rapid Aid provides solutions to the changing needs of their medical, industrial and retail customers through on-going research and development. They constantly invest in new equipment, automation, plant expansion and training. Rapid Aid’s only focus is on manufacturing hot and cold therapy, which allows them to continuously expand their unique and innovative product portfolio.  

To learn more about Rapid Aid please visit us during MEDICA 2016 at Hall 5, Booth M24.

You can also locate us in “Companies & Products" on the medica-tradefair.com portal and look us up at www.rapidaid.com our company website.   

For further information, please contact:

Noah Fraser

Director of Marketing

Rapid Aid Corp.

4120A Sladeview Crescent

Mississauga, Ontario, L5L 5Z3

T: 1.905 820.4788  ext. 310



Jeff Whitely


T: 1.905.820.4788 ext. 311

E : jw@rapidaid.com

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