Vitality Depot unveils next generation posture and exercise device at MEDICA 2014 -- MEDICA Trade Fair


Vitality Depot

Vitality Depot unveils next generation posture and exercise device at MEDICA 2014

Vitality Depot selected for prestigious media tour of trade fair’s highlights

CONCORD, Ontario, November 4, 2014 – Vitality Depot, a long-established Canadian healthcare products supplier to medical clinics, will introduce the global patent-pending Posture Medic™, a unique stretching and posture-improving device, at the annual trade fair MEDICA, the world stage for healthcare innovation, November 12-15 in Düsseldorf, Germany. Some 135,000 expected visitors from over 100 countries will have a chance to see and try the Posture Medic, a two-handled, strength-improving stretch band which when worn, instantly encourages a more erect posture.

“We’ve improved Posture Medic in time for MEDICA with a more ergonomic back design that will allow for better sizing. In addition, we’ve upgraded the cushioning, providing a more comfortable fit for the user,” says Vitality Depot CEO Scott Spencer. “These improvements will allow users to comfortably wear Posture Medic longer and gain more of the progressive correction it brings to poor shoulder and neck posture. Everyone can use a Posture Medic, from office workers hunched over their desks for over 2,000 hours per year, to truck drivers driving long hours behind the wheel.”

Vitality Depot will also have on hand at MEDICA, a new extra-small size Posture Medic to complete its small, medium, large, and X-large size range for all body types. In addition, Posture Medic is now available in a new sleeve designed to accommodate varying language requirements.

“This will make Posture Medic a more affordable start-up investment by distributors in different countries,” says Spencer, “because it eliminates having to buy the normal container load in order to qualify for a private label.”

The company also announces that healthcare solutions giant, McKesson Canada, has listed Posture Medic as one of their product offerings.

Such innovation at Vitality Depot has attracted MEDICA organizers.

“We were delighted to learn that Vitality Depot will be a stop on the coveted photographers’ and journalists’ tour of MEDICA’s highlights, on the day before the fair opens,” says Spencer. “It’s a rare honour when you know over 4,700 exhibitors are expected this year.”

On that tour, in addition to trying out Posture Medic for themselves, the media will also get to experience Arctic Tape™, another innovative product to be featured by Vitality Depot at MEDICA. Arctic Tape is a flexible cryotherapy compression wrap for joint injuries which does not require power or refrigeration.

To see Posture Medic and Arctic Tape demonstrated and to learn more about these innovative products, please visit us during MEDICA 2014 at the Ontario/Canada Pavilion, Hall 4, Booth E10. You can also locate us in “Companies & Products" on the portal.

In the meantime, for more information about Posture Medic, please visit or contact if you have questions concerning either Posture Medic or Arctic Tape.