Crises come in many shapes and sizes. Whether it’s poor hygiene, thefts or treatment errors – once the crisis has arrived, things need to move quickly. For hospitals in particular, the right crisis communication is key. Yet many medical facilities still neglect the fact that crisis communication starts before the actual crisis takes place.
In Europe, or rather: at least between Germany and the Netherlands, the answer to this question often is not more than a subject for jokes. A current research project about strategic communication in hospitals now wants to show that and how neighbors actually are able to learn from each other when they look to the other side of the fence.