International Award for Product that Tripled Client’s Sales -- MEDICA - World Forum for Medicine



International Award for Product that Tripled Client’s Sales

Leading-edge product design and development centre PDR (The National Centre for Product Design and Development Research) has just become the first design company in Wales to receive an International Design Excellence Award (IDEA) for its outstanding design work.

A bariatric hospital bed developed for Nightingale Beds, the ProAxis Plus, is the epitome of great design, and since its launch has increased Nightingale’s sales figures by 286%.

With most bariatric beds failing to consider patient and carer health risks – the ProAxis Plus has been cleverly engineered to maintain a functionality that is among the safest, user friendly and most practical on the market. Its ergonomically designed mattress and electronically controlled functions optimise patient comfort whilst alleviating the potential for manual handling injuries.

Nigel Quinn, Managing Director of Nightingale Beds commented, “Since The ProAxis Pressure Area Care System was introduced into the market, I am delighted to be able to say that the response to date has exceeded all our expectations. The quality of PDR’s work throughout the project proved to be exceptional and their support through all phases was first class”.

With over 1,600 entries from 30 countries, winning an IDEA is the ultimate compliment from the design industry and defines a design as the very best in business. Winners are selected by a panel of top international designers and only pioneering products that have the ability to thrive in global markets are selected. Other notable winners this year include Apple and Kodak.

PDR, a design and development centre at the University of Wales Institute Cardiff (UWIC), has bagged a total of 5 prestigious international awards over the past 2 years – more than any other UK design company. Jarred Evans, Commercial Director of PDR commented, “This is a fantastic result for our talented team who surpassed competition from some of the world’s most innovative companies. I am delighted to showcase the exceptional expertise we have at PDR and in Wales on such an international level”.

PDR is a multidisciplinary design and development centre and has the in-house resources and capabilities to take products from concept to successful production and launch. Services include developmental research, product design and development, prototyping, low volume rapid manufacture, graphics, marketing and branding.

For further information, or to set up a meeting, contact Angela Spiteri on 02920 416725.