Innovative Solution Award ICAA -- MEDICA - World Forum for Medicine


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Innovative Solution Award ICAA

HUR Health and Fitness Equipment wins 2012 ICAA Innovative Solutions Award
Award recognizes products or services that support older-adult wellness

(Helsinki, Finland) The International Council on Active Aging® (ICAA), an association that leads, connects and defines the active-aging industry, has selected HUR Health and Fitness Equipment’s Smart Card System, integrated with HUR strength machines and iBalance Testing Systems, as the winner of the 2012 ICAA Innovative Solutions Award. A category of the annual ICAA Innovators Awards program, the Innovative Solutions Award specifically recognizes unique, creative products or services for the active-aging industry and active older adults. These offerings target any or all of the seven dimensions of wellness promoted by the association (i.e., emotional, vocational, physical, spiritual, environmental, social and intellectual wellness).

HUR’s computerized Smart Card exercise machines and iBalance testing systems are designed as a comprehensive solution for active-aging programs. The Smart Card software sets up machines automatically, enabling users to be more independent. In addition, all activity is recorded for reporting, user feedback, and measuring outcomes. The exercise machines themselves feature such age-friendly features as easy on/off, low-impact air-resistance technology, and close-to-zero starting resistance. Together with HUR’s balance testing system, the Smart Card software system and machines are designed to promote independent and inclusive exercising, and to provide outcome measurements for users, caregivers and physicians.

“HUR Health and Fitness Equipment product and software development is based on research and customer feedback”, says Lena Karjaluoto, President and CEO of HUR Health and Fitness Equipment. “ We continue to work hard to provide superior solutions for our customers to implement effective, fun, social and measurable active aging programs addressing issues like independence, functionality, falls, continence and physical therapy. As an industry leader, it is our commitment to senior housing, medical fitness and physical therapy companies to continue to provide the best tools to implement their programs, measure the outcomes and support them to grow their businesses. We truly appreciate the ICAA recognition by awarding us the Innovative Solution Award”.

“Many companies have aligned themselves with ICAA and the active-aging movement over the years,” says Colin Milner, the association’s founder and CEO. “Through their programs, products and services, these forward-thinking organizations support health, wellness and quality of life for adults ages 50 and older. HUR Health and Fitness Equipment is one such company. By continuing to develop and refine their products for active aging, they are helping to drive the industry forward. On behalf of ICAA, I congratulate HUR on winning this year’s Innovative Solutions Award.”

As an ICAA award-winner, HUR will receive a crystal award of recognition. In addition, an in-depth article will appear in ICAA’s flagship publication, the Journal on Active Aging®, in 2012.

About the ICAA Innovators Awards program
The ICAA Innovators Awards honor those in the active-aging industry that are leading the way, setting new standards and making a difference in the lives of older adults. Established in 2003, this awards program honors excellence and creativity in three categories: ICAA Innovators Award, for programs and concepts that advance active aging; ICAA Innovative Solutions Award, for products and services that improve older-adult wellness; and ICAA Green Award, for environmental stewardship efforts. By recognizing cutting-edge programs, products and environments as well as those who developed or nurtured them, ICAA highlights solutions for industry leaders and governmental organizations to learn from.

About HUR Health and Fitness Equipment
The HUR Health and Fitness Equipment computerized Smart Card Exercise Machines and HUR iBalance Testing and Training Systems provide comprehensive solutions to implement active aging programs and measure the outcomes.

About the International Council on Active Aging (ICAA)
ICAA, an association that leads, connects and defines the active-aging industry, supports professionals who develop wellness facilities, programs and services for adults over 50. The association is focused on active aging—an approach to aging that helps older adults live as fully as possible within all dimensions of wellness—and provides its members with education, information, resources and tools. As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies, including the US Administration on Aging, the National Institute on Aging (one of the US National Institutes of Health), the US Department of Health and Human Services, Canada’s Special Senate Committee on Aging, and the British Columbia ministries of Health, and Healthy Living and Sport.

For interviews or more information about HUR, the Smart Card System and strength machines, or the iBalance Testing Systems, contact:

Lena Karjaluoto, President and CEO
Tel. +358-6-8325500; cell: +358 40 7385 856
e-mail: ; website

For interviews or more information about ICAA, the ICAA Innovators Awards, or aging-related issues, contact:

Colin Milner, CEO, International Council on Active Aging
Toll-free: 1-866-335-9777 (North America only)
Telephone: 604-734-4466; cell: 604-763-4595
Email:; website: