“The significant number of people across all demographics participating in sports and recreational activity, coupled with the increase in consumer self-care will continue to drive sales growth of our new and innovative Sports Therapy/1st Aid products,” said Brendan Leonard, president at Health Enterprises.
According to the American Academy of Orthopedic Surgeons, 50% of children between the ages of 8-16 compete in organized sports programs. However, the number of people engaged in physical activity is not limited to the young, the Consumer Products Safety Commission recorded a 54% increase in sports injuries among consumers age 65 and older during the past five years.
“This research helps explain the overwhelming positive reaction to our Sports Therapy/1st Aid ranges,” commented Mr. Leonard. “We look forward to expanding distribution for these items and building on that momentum with more innovation in 2013.”
Health Enterprises, Inc. is a leading manufacturer of branded and private label OTC consumer healthcare products sold in retailers across the globe. For more information about Health Enterprises and its complete product line, visit www.healthenterprises.com.
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