Hospital crisis communication: A crisis knows no rules -- MEDICA - World Forum for Medicine

Hospital crisis communication: A crisis knows no rules

Crises come in many shapes and sizes. Whether it’s poor hygiene, thefts or treatment errors – once the crisis has arrived, things need to move quickly. For hospitals in particular, the right crisis communication is key. Yet many medical facilities still neglect the fact that crisis communication starts before the actual crisis takes place.


Photo: Men in overalls

A crisis can have many reasons. In the case of UKSH Kiel it was the multidrug-resistant Acinetobacter baumannii; ©

Photo: Press conference with three speaker

A press conference can in many cases be a useful tool to inform the general public about the crisis. It is important that only one face occurs in the public; © Maricic

Photo: Meeting on a round table

If a crisis occurs, it is important to analyze and evaluate the event. In the following a task force "crisis" can be formed; ©

Photo: Melanie Günther; Copyright: B. Frommann

©B. Frommann