MEDICA EDUCATION CONFERENCE: Focused Content for an International Expert Audience

Interview mit Horst Giesen, Director MEDICA

The MEDICA EDUCATION CONFERENCE (MEC) debuted at MEDICA 2013 and replaced the long-time MEDICA Congress. With its new program, the Conference increasingly addresses an international expert audience.


Photo: Horst Giesen

Horst Giesen, Director MEDICA; © Messe Düsseldorf

The goal is to unlock the practical benefit from the latest procedures in their application in clinical practice for physicians and patients. Horst Giesen, Director MEDICA at Trade Fair Düsseldorf, talks about the success of the first MEC and the program visitors can look forward to in 2014.

Mr. Giesen, in what aspects does the MEC differ from its predecessor, the MEDICA Congress?

Horst Giesen: Essentially, the MEC is now more focused in terms of contents and presents more offers and services for the international MEDICA audience. Aside from the continuation of traditionally well-frequented courses, – for instance courses on practical training with the device – the offers from previous years were being reviewed in terms of their currentness of content, which in turn streamlined the conference program. On the other hand, focal topics that are highly relevant across many disciplines such as hygiene, infectiology or future relevant topics like personalized medicine or gender medicine for instance, add to the program and do so in English to appeal to as many MEDICA visitors as possible.

How do you rate the response to the relaunch of the conference program?

Giesen: We are very pleased with participant responses and have also received consistently positive feedback throughout from the MEDICA trade fair and events advisory board. Incidentally, the international conferences on disaster and military medicine DiMiMED as well as the sports medicine-related MEDICA MEDICINE + SPORTS CONFERENCE, which were newly adopted to the program, were also well received and will be continued this year.
Poto: Workshop at the MEC 2013

Both theoretically and practically: the participants of courses and workshops at the MEDICA EDUCATION CONFERENCE; © Messe Düsseldorf

What does your schedule look like for 2014? What can this year’s MEC visitors look forward to?

Giesen: Aside from the repositioning of the conference program, in 2014, another step in this “makeover” that has been a long time in the making will take effect. We are delighted to welcome the German Society for Internal Medicine (German: Deutsche Gesellschaft für Innere Medizin, DGIM), one of Europe‘s largest medical societies and a renowned and strong partner for the programmatic development of the MEDICA EDUCATION CONFERENCE. Aside from the internationalization and focus of the MEC, one intention is a closer interaction between the conference program and MEDICA trade fair services and its approximately 4,600 exhibitors. The central issue here is to locate the practical benefit that arises from the application of the latest procedures in clinical practice for physicians and patients.

Can you give us a specific example?

Giesen: The broad field of medical imaging is a prime example. The latest generation of equipment like ultrasound systems for instance primarily results in a valid diagnosis when the interpretive knowledge by the physician keeps up with the technical development. MEDICA and the MEC will address what the latest devices can do and how you can literally “bring out” the best in them in terms of effective use. The other topics at this year’s MEDICA EDUCATION CONFERENCE – among others, telemedicine and robotics or interventional medicine – are also going to highlight opportunities for the use of technical innovations.
Photo: Michalina Chrzanowska; Copyright: B. Frommann

© B. Frommann

The interview was conducted by Michalina Chrzanowska and translated by Elena O'Meara.