Close to the Customer in the Middle East: The New TRUMPF Competence Centre in Dubai -- MEDICA - World Forum for Medicine


TRUMPF KREUZER Medizin Systeme GmbH + Co. KG

Close to the Customer in the Middle East: The New TRUMPF Competence Centre in Dubai

In January 2008 TRUMPF will open a competence centre in Dubai. This will strengthen the company’s market presence in the region and move it even closer to the customers and their needs. From the new office, TRUMPF employees will be able to service customers more thoroughly with personalised advice, services, courses and workshops as well as with quick provision of customised solutions. The new competence centre is located in “Dubai Health Care City”, a new medical and health-oriented area that is replete with hospitals, doctors’ practices, research and training sites and wellness institutes.

“Our new location in Dubai is the ideal platform for us to more quickly and directly reach customers and partners in the Gulf states and African countries,” explains Dr. Kordt Griepenkerl, Managing Director of TRUMPF Medizin Systeme. “What’s more, we expect high growth rates for medical technology here in the coming years. After years of average investments, the decision makers are increasingly thinking about good solid quality and innovations. This increases demand for our products.”

Customers are interested above all in complex workplace solutions in the OR and ICU that optimize internal hospital processes and increase patient security, says Lars Michel, Director of the Regional Office in Dubai who is responsible for sales in the Middle East and Africa. In the new TRUMPF competence centre, customers will find the ideal conditions to familiarise themselves with such solutions and test them themselves – a unique concept so-far in this region. In rooms designed true-to-practice as an OR and ICU and equipped with the most modern TRUMPF technology, doctors, surgeons and OR assistants as well as planners and hospital administrators will experience how future-oriented workplaces can look. The realistic exhibition rooms will let them simulate everyday scenarios in the hospital, test products and immediately determine requirements for their own custom TRUMPF solutions.

“In this way, we find out the right solutions in a dialog with the customer and can implement them immediately as required by the customer,” explains Michel. Last but not least, the centre forms a knowledge platform for medical specialists, technicians, and planners – one that TRUMPF also benefits from. “The free exchange with and between customers offers us valuable stimulus for new projects and developments. Many of our innovations have arisen thanks to this tight cooperation with the users. This is a proven TRUMPF concept that we can increasingly implement in the Middle East thanks to the centre.”