Canadian participation at MEDICA grows at 18% to 40 exhibitors -- MEDICA - World Forum for Medicine


Canadian German Chamber of Industry and Commerce Inc.

Canadian participation at MEDICA grows at 18% to 40 exhibitors

Ontario share of companies at 50% - British Columbia contingent grows fastest at 11% - 35% new exhibitors - 5 of the 10 Canadian provinces represented

MEDICA 2007 draws the second largest contingent of Canadian exhibitors ever, underlining the country’s product and research capabilities in the life sciences sector and the importance of MEDICA a an international marketing platform for that sector. A total of 40 exhibitors from five of the 10 provinces coast to coast are highlighting the latest in research and technology. This year has also seen the second highest level of new exhibitors (14) since 2004.

Along with a very strong interest from British Columbia, there are two new exhibitors from PEI and Alberta this year, bringing the number of provinces represented at the show from three to five.
At 8 exhibitors, British Columbia reaches not only an all-time high for the province but comes in at a solid third place exhibitor province with only 2 exhibitors less than Quebec. British Columbia is also represented for the first time by a delegation of Life Sciences British Columbia, a newly formed industry association based in Vancouver.

Ontario traditionally has led the field and is represented by 20 of the 40 Canadian exhibitors this year. Within both the Canadian pavilions in halls 3 and 16, there are again “Ontario Showcases”, coordinated by the International Trade Branch at the Ontario Ministry of Economic Development and Trade.

Canadian exhibitors are represented in all major product segments of the show with a clear focus on electro medicine/medical technology (hall 16 G/F 41) and laboratory equipment/diagnostics (hall3 D 46). Both of these focus areas see the return of Canadian Pavilions. Other Canadian clusters can be found in halls 4 (F 41) and 7a (E 27). The majority of Canadian exhibitors (70%) joined one of the five sector-specific Canadian group participations at MEDICA 2007. Four of those are organized by the Canadian German Chamber of Industry and Commerce and one by AITS, a Quebec based industry association with a 10-year history at the show.

The by now traditional Canadian Reception on Thursday (see event listing for details) is also enjoying strong and growing support by nine Canadian sponsors this year. Newly joined partners are British Columbia, Alberta and Export Development Canada, bringing the total of sponsors from five to nine. The event is coordinated for the second time by the Canadian Consulate in Düsseldorf.

For further information and to join the Canadian contingent at MEDICA 2008 or any of the seven global medical events that the Messe Düsseldorf Group organizes on four continents, please contact:

Messe Düsseldorf (Canada)
Stefan Egge
480 University Avenue, Suite 1500
Toronto, ON M5G 1V2
Tel: (416) 598-1524
Fax: (416) 598-1840