CYCLING CANADA PARTNERS WITH THOUGHT TECHNOLOGY -- MEDICA Trade Fair

03.11.2017

Thought Technology Ltd.

CYCLING CANADA PARTNERS WITH THOUGHT TECHNOLOGY

OTTAWA, March 23, 2017 – Thought Technology has joined Cycling Canada’s family of performance partners with a commitment to provide biofeedback products and technologies to support Canada’s elite cyclists on the road to Tokyo 2020 and beyond.

The long-term partnership will provide state-of-the-art biofeedback and neurofeedback technologies as tools to help evaluate and enhance psychophysiological performances across Cycling Canada’s high performance programs. For over 40 years, Thought Technology has provided technology solutions for optimizing performance across the globe. The Montreal based company has worked with the likes of NASA, the US and international military and police forces, gold-medal winning Olympic athletes, and many of the top professional sports leagues all over the world.


“We are thrilled to welcome Cycling Canada into our peak performance family, and in being welcomed into theirs,” said Lucas Borgo, Sales & Marketing Account Executive. “We look forward to working with them to provide measurable mental performance metrics and mental skills to their competitive teams.”

“Partnering with Thought Technology will allow us to develop a whole new aspect of our mental training service, which is such an important part of helping our team to perform under pressure,” said Andrea Wooles, Sports Science and Medicine Manager for Cycling Canada. “The equipment, training, and expertise that Thought Technology is providing will allow our riders to train their minds using feedback, similar to how they use power meters to help them train their bodies.”

About Cycling Canada

Cycling Canada is the governing body for competitive cycling in Canada. Founded in 1882, Cycling Canada aims to create and sustain an effective system that develops talented Canadian cyclists to achieve Olympic, Paralympic, and World Championship medal performances. With the vision of being a leading competitive cycling nation by 2020 celebrating enhanced international success, increased national participation and world class event hosting, Cycling Canada manages the High Performance team, hosts national and international events and administers programs to promote and grow cycling across the country. Cycling Canada programs are made possible through the support of its valued corporate partners – Global Relay, Lexus Canada, Mattamy Homes, Louis Garneau and Bear Mountain Resort – along with the Government of Canada, Own The Podium, the Canadian Olympic Committee and the Canadian Paralympic Committee.

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