Building bridges between technology and marketing -- MEDICA Trade Fair

Building bridges between technology and marketing

Interview with Professor Uwe Kleinkes, leader of the study program "Technical Management and Marketing" at the Hamm-Lippstadt University

Marketing has become an indispensable tool. Who nowadays wants to establish a product on the market has to recognize and implement the interests and needs of the customer. Prof. Uwe Kleinkes leads the study program "Technical Management and Marketing" at the Hamm-Lippstadt University. Here students learn, among other things, to develop ideas, to communicate them and to convince the customer. At MEDICA they present two marketing concepts and try to make contacts with companies.

11/23/2015

Photo: Uwe Kleinkes

Prof. Uwe Kleinkes; © Hochschule Hamm-Lippstadt

Photo: Components of a micropumpe

Students visualize the model of a micropump; ©Hochschule Hamm-Lippstadt

Photo: Secretary Svenja Schulze talks with students

The Students talk with secretary Svenja Schulze about their projekt; ©Hochschule Hamm-Lippstadt

Foto: Studierende bei Vorbereitungen für die MEDICA

Endspurt für den Messeauftritt auf der MEDICA. Die Studierenden klären die letzten organisatorischen Punkte für ihren Messeauftritt; © Hochschule Hamm-Lippstadt