Brazilians Celebrate a 60 Percent Increase in Business at MEDICA -- MEDICA - World Forum for Medicine


ABIMO - Brazilian Medical Devices Manufacturers Association

Brazilians Celebrate a 60 Percent Increase in Business at MEDICA

The contacts made and deals cut at MEDICA – the leading medical-hospital trade fair in the world, held over November 14th to 17th in Düsseldorf, Germany –, indicate that Brazilian exhibitors should close contracts reaching 31 million over the coming 12 months. This result would be almost 60% higher than what was achieved at last year’s fair.

During the fair, the Brazilian companies participating under the coordination of ABIMO (the Brazilian Medical Devices Manufacturers Association) were able to seal deals worth more than US$ 2 million and gathered more than 2,700 contacts with potential clients from all over the world. Their businessmen also made special mention of how they were able to enter new markets and win over new clients, contributing to the consolidation of the country’s health equipment at the international level.

“Our participation at MEDICA was yet another important step in our process of rapid consolidation in the market”, said ABIMO’s executive president Paulo Henrique Fraccaro, before adding, ”The Brazilian health equipment industry must grow at an accelerated rate in order to invest more and more into innovation and establish itself as one of the major international players”.

Technological advance

The fair’s Brazilian delegation comprised 50 companies this year, presenting 14 new products as part of new health equipment lines and models.

The Brazil pavilion was itself also innovative, with changes made to its visual presentation. An image research study undertaken with foreign visitors indicated that the pavilion reflected an image of technological advance, creativity and organisation, through its design, colours and the new Brazilian Health Devices brand that was launched internationally at last year’s MEDICA.

One of the highlights of the country’s participation was the Brazilian Happy Hour, held at the Brazil pavilion on the second day of the fair. Over 250 guests turned up for the event. The exhibitors received their clients with a relaxed atmosphere that included typically Brazilian food, drink and live music, which helped transmit some of the country’s culture to the international audience.

Brazil’s participation at MEDICA is coordinated by ABIMO in partnership with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency). In 2011, the launch of the industry brand Brazilian Health Devices, during the fair, marked the consolidation of the sector as an exporter.

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