Brazilian Companies Reap the Rewards of Investments in Technological Innovation -- MEDICA - World Forum for Medicine


ABIMO - Brazilian Medical Devices Manufacturers Association

Brazilian Companies Reap the Rewards of Investments in Technological Innovation

The Brazilian industry will celebrate its tenth participation at Medica, the trade fair held in Dusseldorf, Germany, with innovations and new launches

The Brazilian health equipment industry is beginning to reap the rewards of its heavy research and development investments with increasing exports to some of the most competitive international markets. The 2010 sales figures for just the US, on its own, amounted to US$ 141.9 million and represented 22.4% of all national exports for the health products and equipment industry. Germany and Belgium are among the top ten importing countries for Brazilian made products.

ABIMO (the Brazilian Medical Devices Manufacturers Association) estimates that there are some 980 research and development projects currently being run in partnership with some of Brazil's top universities, such as USP (São Paulo University), UFRJ (Rio de Janeiro Federal University) and Unifesp (São Paulo Federal University). The aim is to produce high performance products at more and more competitive prices, to exhibit at MEDICA, this November.

José Augusto Queiróz, ABIMO Director, stated: "Thanks to strong research and development investments, Brazil is winning over new markets and our products are widely acknowledged as reliable, with excellent cost-benefit ratios".

MEDICA Launches

Young Brazilian company Hi Technologies is seeking to make an international name for itself in the field of telemedicine solutions by bringing modern every day concepts to the health area. The company will be bringing its Milli Pulse Oximeter - a device that allows the patient's vital signs to be monitored via the internet and is 100% Brazilian - to this year's edition of MEDICA. With an integrated webcam and Wi-Fi technology, patients can use the oximeter to speak with their family whilst in the hospital, listen to music or play a videogame. The device can also be customised to accept new software programs according to the doctor's needs.

Founded in 1994, Ibramed specialises in making electromedical equipment with a particular focus on aesthetic medicine and physical rehabilitation. This year, the company will be bringing its HOOKE radiofrequency equipment to the trade fair in Germany. The device's high frequency currents deliver an intense heat that stimulates cellular rejuvenation and renewal. There are three different applicators: one provides deep penetration, the second is for more superficial distribution and the third cools the surface. The combination of intense heat and cold ensures the treatment is effective and tolerable, which means there is no need for anaesthetic.

High technology investment is the banner being waved by another Brazilian company participating in MEDICA this year. WEM Equipamentos Eletrônicos has sought out new ways to push back the boundaries of electrosurgery. The company will be bringing the SS-501SX electronic scalpel to the fair, with its multiple cutting and coagulating functions for procedures in which surgeons demand pinpoint control and fast haemostasis (blood loss prevention). The devices' Ecut, for example, is ideal for endoscopic surgeries. Whereas its High Cut guarantees excellent performance for cutting through adipose tissue.

Fanem will be celebrating ten years of MEDICA participation and forecasts that this year's edition will see it closing out more than a million dollars’ worth of contracts. An acknowledged leader in the field of neonatology products, its news for 2011 in Germany will be the Koala cot. This new model includes an ergonomic adjustable height and tilt system that allows mothers to comfortably tend to their babies whilst sitting up in bed, all in total safety. The Koala also counts with the company's trademark compartment for placing objects, a feature that it was the first to bring out.

Pamed Indústria de Produtos Médicos Ltda. will be bringing its new INNOVA line of pressure meters (sphygmomanometers), made from high quality, durable and easily cleaned synthetic materials, to MEDICA. Launched this year, the BIC Sphygmomanometer has a new air retention valve that guarantees perfect measurements. Tested by BIC quality assurance and with quality certificates from Brazil, the device ensures safe, accurate diagnoses. It comes with a three year guarantee and is available in eight different colours. Pamed's products have won a string of awards over the company's 50 years, and it enjoys one of the highest mind shares in the business among Brazilian consumers.

An innovative surgical chair will be one of the highlights brought by Olsen, a manufacturer of dentistry and medical equipment with over 33 years of experience and products sold in more than 100 different countries. The Performance Cirúrgica chair was designed to be comfortable and practical for both the patient and dentist. It is a specialised piece of equipment intended for use in Buccal-Maxillofacial, Orthognathic (jaw correction) and dental implant surgical procedures, among others. The product features such premium features as a multi-adjustable headrest with an arm supporting halo, eight working positions, a backup battery and built-in reflector.

Dinner and Press Conference

In addition to specific products, MEDICA will witness the launch of Brazil's new industry brand Brazilian Health Devices and its celebration of participating in the fair for the tenth time. The launch and tenth anniversary will be celebrated with a dinner for 200 guests on November 17th. Those attending will include national and international authorities, as well as the industry's main international clients. ABIMO will be participating at MEDICA in partnership with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency).

One lucky journalist drawn at the press conference during the launch of the new brand will have the opportunity to visit Hospitalar, Latin America's biggest medical sector trade fair, held in São Paulo, in May, 2012. The trip will be part of the Projeto Imagem, another result of the partnership between the ABIMO and Apex-Brasil, that every year invites journalists on an all-expenses paid visit to the fair in São Paulo.

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Brazilian participation at MEDICA:
The Brazilian Pavilion will be located at Hall 17, Stands 17A30, 17A38, 17A39, 17A41, 17B38, 17B42, 17C36, 17C42

Celebratory dinner:
Time and date: 6 pm to 10 pm, on November 17th
Place: Stadhalle Dusseldorf – inside the exhibition centre

Press conference: 11 am, on November 17th, in Room 812, Hall 8B

For further information in English, German or Spanish, please contact AJA Media Solutions:

Nathalia Fernandes,, +44 7748 707 571, London
Marcio Damasceno,, +49 179 875 9154, Berlin
Maria Luiza Abbott,, +44 7720 297 199, London