Brazil’s 10. Participation in MEDICA: New Markets and Launching a New Brand Name -- MEDICA - World Forum for Medicine


ABIMO - Brazilian Medical Devices Manufacturers Association

Brazil’s 10. Participation in MEDICA: New Markets and Launching a New Brand Name


Brazil’s healthcare industry will hold a press conference on the 17th of November, at 11am, Room 812, Hall 8b at MEDICA Fair in Düsseldorf, Germany.

In only one decade, since Brazil entered the international market, the number of countries buying medical equipment manufactured in the country has gone from 40 to 180.
During this time, business in new markets has increased Brazilian exports by 232%. This growth of Brazil’s presence in the international market is largely due to both heavy investment in research and development and an export strategy drawn up jointly by ABIMO (The Brazilian Association of Manufacturer of Medical Devices) and Apex-Brasil (the Brazilian Agency for the Promotion of Exports and Investments).

As part of this strategy, to further project Brazil onto the international market, ABIMO and Apex-Brasil will launch, at this year’s MEDICA - the world’s largest medical trade fair taking place in Dusseldorf, Germany – Brazil’s new umbrella brand name for the sector: Brazilian Health Devices.

“The brand name, Brazilian Health Devices, will encompass the different sectors exporting medical equipment, allowing us to supply products with easy-to-access technology, coming from a diversified industry which can be trusted and which can also offer commercial flexibility to our consumers”, says Paula Portugal, manager for international projects at ABIMO.

Dinner and Press Conference
2011 marks the 10th Anniversary of Brazil’s entry into the medical equipment export market and Brazil’s 10th participation at MEDICA.

The anniversary will be celebrated at a dinner on the 17th of November with 200 guests, amongst them officials from Brazil and other countries, and the most important clients in the industry.

A Press Conference will be held on the 17th of November at 11am, in room 812, Hall 8b. The press conference will outline the most significant developments in the industry over the last 10 years and its plans for the future.

Projeto Imagem, a programme aimed at inviting journalists to Brazil, will be running a prize draw at the Press Conference. The lucky winner will be invited, all expenses paid by Projeto Imagem, to attend the biggest medical fair in Latin America, Hospitalar, which will take place in São Paulo in May 2012.

Website –


Brazilian participation at MEDICA:
The Brazilian Pavilion will be located at Hall 17, Stands 17A30, 17A38, 17A39, 17A41, 17B38, 17B42, 17C36, 17C42

Celebratory dinner:
Time and date: 7 pm to 11 pm, on November 17th
Place: Stadhalle Dusseldorf – inside the exhibition centre

Press conference: 11 am, on November 17th, in Room 812, Hall 8B.

For further information in English, German or Spanish, please contact AJA Media Solutions:

Nathalia Fernandes,, +44 7748 707 571, London
Marcio Damasceno,, +49 179 875 9154, Berlin
Maria Luiza Abbott,, +44 7720 297 199, London