Abingdon Health Ltd launches new corporate branding -- MEDICA - World Forum for Medicine


Abingdon Health, Ltd.

Abingdon Health Ltd launches new corporate branding

Abingdon Health at Medica

Abingdon Health is pleased to announce the rebranding of the company, with the adoption of a new corporate brand including a new logo, tagline and customer materials. The brand has been rolled out to group companies Forsite Diagnostics and AltaBioscience who will now be trading as Abingdon Health and Abingdon Health Laboratory Services, respectively. The rebranding also coincides with the launch of the redesigned website www.abingdonhealth.com which uses the new visual identity and incorporates the full product and service offerings across the group. The rebrand is the positive outcome of the company’s growth and global ambition, and will continue to build and foster Abingdon Health’s dedication to offering innovative diagnostic solutions.

The rebrand exercise incorporates a simplified categorisation of the products and services offered, this enables customers to easily identify the specific area of interest to them.

These new categories include:

  • Diagnostic Products – Medical devices and Phytodiagnostics

  • OEM/Contract Services – Lateral flow assay and reader development and manufacture

  • Laboratory Services – Analytical services and custom synthesis

  • Research Products – Nucleic acid detection and reagents such as histones and antibodies

The company’s new tagline ‘Rapid Diagnostic Technologies’ embodies Abingdon Health’s vision to ‘create a global diagnostics company with leading technology in the field of rapid and near-patient diagnostic testing.’

Abingdon Health has formalised this new approach with the launch of their redesigned website www.abingdonhealth.com. The completely redesigned website included design elements that subtly convey brand attributes of both the company and its products: modern, efficient, precise, and focused. The new identity will better characterise Abingdon Health as a premier provider of innovative diagnostic products and services globally. Commenting on the rebranding, Chris Hand, CEO at Abingdon Health explains ‘Abingdon Health’s re-branding represents our evolution and direction. This change is a logical step in our succession and gives us an umbrella under which we can continue to expand our products, services, and locations during our next phase of growth and development; it is an important step to better communicate our value proposition. Our new identity helps mirror the fact that we’re an innovative and forward-looking company with a commitment to create a successful relationship with the clients we service.’ Commenting on the new website Dr Hand said ‘We really wanted our website to reflect Abingdon Health’s style and innovative attributes but at the same time showcase that we are a company that has a lot to offer our customers’.

Enquiries: +44 (0)121 414 5156 or info@abingdonhealth.com Dr Chris Hand – Chief Executive Officer Dr Lisa Mansell – Commercial Operations Manager