6th MEDICA MEDICINE + SPORTS CONFERENCE: For two days, Düsseldorf is the hotspot of international sports medicine
6th MEDICA MEDICINE + SPORTS CONFERENCE: For two days, Düsseldorf is the hotspot of international sports medicine
Sport keeps us healthy – and companies can support their employees with suitable prevention offers. Consequently, Corporate Fitness is one of the important topics at this years 6th MEDICA MEDICINE + SPORTS CONFERENCE. This will take place on Tuesday and Wednesday, November 13 and 14, as part of MEDICA, the world’s largest medicine trade fair with over 5,000 exhibitors from 70 countries. The trade fair will run from November 12 to 15. And sport has a lot more to offer than just preventive effects. The conference will also look at how doctors can purposefully use sport to help patients who have chronic diseases, for example. A lot has been able to be realized, even before the prevention bill became effective, and the costs are carried by the health insurance companies. Especially for children and adolescents, it is important to act quickly. Therefore, the conference places emphasis on this aspect, as well. Technological innovations can help in every area of sport and are therefore illuminated accordingly in the lectures.
In his speech at the MEDICA MEDICINE + SPORTS CONFERENC, Philippe Furrer will emphasize the meaning of grassroots sports for prevention on Tuesday, November 13 at 1 p.m. Among other topics, Philippe Furrer is responsible for the Global Active City movement on the International Olympic Committee. Hamburg is one of the applicants: This label is awarded to cities that have introduced a management system to promote physical sports activities for everyone. At the same time, political actions are evaluated and the effectiveness of implemented measures is examined. For if we don’t widely succeed in motivating the current generation to exercise, then we may well face the threat of a torrent of chronic diseases, for example. In Düsseldorf, Frank Dassler (adidas), President of the Federation of the European Sporting Goods Industry (FESI), will explain how to employ sport as a means of overcoming the societal results of inactivity and bad nutritional habits. More and more children also suffer diseases that previously only concerned older people, such as diabetes 2 or cardiovascular diseases. Prof. Larry Durstine, former President of the American College of Sport Medicine, will talk about how to meet this challenge. With this speech, a leading representative of the world’s largest sport medicine association will voice their opinion on this acute topic. On the whole, the who is who of international sport medicine will be present during the two conference days of the 6th MEDICA MEDICING + SPORTS CONFERENCE in Düsseldorf.
Digital innovation for top sports and sport medicine
In the scope of this English language conference, numerous digital innovations will have their world premier. In session 1 on Tuesday, November 13, for example, Prof. Billy Sperlich, University Würzburg, will indicate the possibilities of extensive movement analyses for individual athletes on the sports field. The data on movement behaviour, for example, can tell us if and when an athlete should be removed from the game after a foul or a head injury. Thomas Hock, Simi Reality Motion Systems, introduces another system. In cooperation with the Institut für Informationsverabeitung (Institute for the Processing of Information) at the Leibniz Universität Hannover, the company has developed a system to capture motion sequences exactly based on images taken by high-speed cameras. The benefit: The evaluation can be carried out entirely without sensors being attached to the body. This means that it can be used to analyse motion sequences in real sport events, such as soccer games. Prof. Yannis Pitsiladis, University Brighton, offers us insights into the current status of the “Sub2” marathon project and the necessity of wearables in top sports, grassroots sports and rehabilitation sports. The Kenyan top runners might manage to undercut the two hour mark by mid November. And in session 2 on Tuesday afternoon, Prof. Wilhelm Bloch, German Sport University Cologne, and Dr. Casper Grim, Chief Consultant at the Klinikum Osnabrück, will discuss new findings in the diagnosis and therapy of muscle and tendon injuries. Grim is the head of the team of doctors in the successful German Triathlon Union and looks after numerous professional and recreational runners.
Digital innovations will also be presented in session 7, which takes place on Wednesday, the second day of the conference. eHealth start-up LOEWI will take part in this, presenting the topic of blood-based performance enhancement. Munich-based LOEWI analyses various macro and micronutrients and presents these in a comprehensible manner on an internet platform, thereby supporting individualised nutritional recommendations. This is designed for use in application areas such as functional rehabilitation and sports. Speaking of which: It’s fun to do sports on your own, but most people enjoy it even more in a group with others. Fitrockr is aware of this and offers an appropriate platform which allows participants to connect with others to form a group using their own fitness trackers. This helps recreational runners to quickly find suitable groups, for example.
As a whole, however, it does not matter which type of sport is selected. Ultimately, Fitrockr automatically converts the activity results into Fitrockr products, which are comparable across all types of sports and fitness trackers. This enables participants to measure their performance against literally everyone else´s. Meanwhile, Oxy4 has realised an innovative device that allows non-invasive measurements of oxygen saturation in the skeletal muscles in real time and thus enables local metabolic reactions to be captured – a reasonable supplement to lactate diagnostics.
Corporate Fitness – fit for fun & work
Session 6 takes a look at how exemplary companies handle Corporate Fitness. This session takes place on Wednesday, November 14 at 2:30 p.m. Martin Welke, Senior Director in Fitness & Health Management at Adidas, joins Anthony Slater, Senior Vice President of Exos, to talk about the company’s commitment. Employees are given inexpensive access to fitness courses, can take part in workshops around nutrition or book individual sport courses separately. Excepting fitness studios, all offers can be used free of charge. Around half of all employees use them, whilst other employees organise groups for runners and team sports enthusiasts. In his conference lecture, Prof. Wilhelm van Mechelen, a renowned occupational physician from Amsterdam, will indicate how Corporate Fitness pays off.
Here, modern concepts go far beyond subsidized visits to the gym. “Improving corporate fitness and performance. The “Health & Fitness Street” and its implementation” is the title of Prof. Rüdiger Reer’s contribution to the conference. Prof. Reer is the Secretary-General at the German Association for Sports Medicine and Prevention (Deutsche Gesellschaft für Sportmedizin und Prävention, DGSP). He is responsible for the preventive outpatient’s department in Hamburg. Here, the focus lies on interconnecting data from preventive health and fitness checks. Extensive objective readings are collected on the “Health & Fitness Street” and are supplemented by a questionnaire that captures eating and movement behaviours as well as stress levels. After the evaluation, participants are given targeted recommendations on lifestyle measures, which effectively help individuals.
Guided Innovation Tour with check-up options
Every participant at the MEDICA MEDICINE + SPORTS CONFERENCE also has the opportunity to take part in a health and fitness check. This is offered to participants within the scope of the Guided Innovation Tour, which focuses on wearables and will take place in Hall 15 on Tuesday afternoon, November 13.
Polyconnect is one of the company’s that are taking part, represented by CEO Markus Stadler. They offer a portal solution for performance diagnostics, which automatically collects data from hundreds of different diagnostics and monitoring systems. Users select a personalized performance and readiness index that helps them manage these data. Several providers are involved in the project, for example for measuring jumping skills and / or body stability. Here, athletes are required to take part in examinations. The portal solution then collates the data for the trainer, who can then individually tailor the next measures. German soccer club FC Bayern München is already a customer. But offers like these are not just interesting for top sports. Companies can make these offers available to their employees to give them access to fitness tips like the pros.
Tailor-made programmes for more active kids and senior citizens
The second day of the MECIDA MEDICINE + SPORTS CONFERENCE starts on Wednesday, November 14, with session 4, which presents Tailored Exercise programmes for certain target groups or even persons. Children and adolescents are one of these target groups. Prof. Hans Holdhaus, founder and director of the Institute for Sports Medicine and Science (IMSB) Austria, will present his concept for physical education nursery schools and concretely specify the effects. The “bewegte kids” concept (only offered in German, translates to “moving kids”) contains a certified education programme for nursery school teachers, after-school-care teachers and educators as well as practical implementation in nursery schools. The aim is to build up a diverse range of movement skills at nursery school in such a manner that it can be used for life.
Dr. Birgit Böhm, Chair for Preventive Paediatrics at the Technical University of Munich, reaches two target groups at once. Senior citizens use her “Aschau fresh air bus” to take children to school on foot. The research project will run for two years and is a cooperation between the Technical University of Munich and the community Aschau im Chiemgau. The objective is to counteract the increasing lack of movement in children and senior citizens and motivate them to get more exercise together. Twice a week from 7.30 p.m. onwards, older citizens and interested parents take children to infant school on foot using any one of six defined “bus routes”. These official routes have been mapped and sign-posted. This alone makes the project sustainable for the village, as the villagers will continue to run it on their own after the project phase has ended.
Weight training is also suitable for children. In his lecture “Resistance Training in Children and Adolescents”, Prof. Urs Granacher from Potsdam will present the results of the King study and recommend weight training for grassroots sports. The lecture will debunk some myths. Whilst the sport is primarily used preventively during childhood, Prof. Andrea Ermolao from Padua University describes how this recipe for exercise can be used to combat obesity. By November, the final results of the most extensive study of the back of all times will also be available. Prof. Frank Mayer, Chairman of the DGSP Science Council, will then present the results of the effectiveness of neuromuscular training in Düsseldorf. Prof. Uwe Tegtbur, Director of the Institute for Sports Medicine at Hannover Medical School, will present his study on e-biking, which caused quite on uproar. At a first glance, it appears to be quite contradictory: The study claims that e-biking has a stronger sporting effect than bicycles without an electric motor. However, this may be due to the fact that electric bikes make riding to work on them more attractive than regular bicycles – and riding them is better than not considering riding a bike at all. In his lecture, Prof. Tegtbur will explain exactly why.
International comparison: Germany needs more exercise
In session 5 on Wednesday, November 14, sports scientists will draw an international comparison In this respect, Sweden is once again exemplary. In accordance with WHO, 67 percent of adults achieve the recommended physical activity level. In contrast to other countries, in Sweden there is hardly a difference between the levels of men and women. Here, tax incentives or special compensations motivate the public to exercise. Prof. Mats Börjesson from the Sahlgrenska Academy will give further insights. In contrast, the situation is much more difficult in Italy, where almost everything is billed privately. Nevertheless: At least 63 percent of men between the ages of thirty and sixty achieved the minimum limit defined by WHO – however, only 37 percent of women. The presentation held by Dr. Donia Koubaa also promises to be riveting. She will report on the situation in Tunisia. And what is Germany’s position? The preventive bill may have created a lot of opportunities, but not a lot of them are being used. Doctors are not prescribing many more preventive services than they did before the bill came into effect. This commitment can be improved as a whole and has resulted in only 44 percent of men and 35 percent of women achieving the WHO specifications in Germany. This certainly leaves room for improvement. Prof. Jürgen Steinacker, Chair of the European “Initiative for Exercise is Medicine”, will depict how especially general practitioners and their patients can benefit from the opportunities that the German regulations already offer today.
The 6th MEDICA MEDICINE + SPORTS CONFERENCE will take place in the Congress Center Düsseldorf (CCD Süd) at the exhibition centre in Düsseldorf. Information is available online at: http://www.medica-tradefair.com/mmsc2.
Author reference: Dr Lutz Retzlaff, freelance medical journalist (Neuss)