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Michael Sedlag, Miele:
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Michael Sedlag, Miele:
© Messe Düsseldorf
The fancy bar at Miele is busy. Accordingly content is Michael Sedlag, Head of Product Management: "We attend MEDICA since I can think. For us, it is the most important platform to present innovations." Regarding Europe, he explains, MEDICA primarily is a contact point. "However, customers from far away often come here to buy. They can inspect the products and decide unhurriedly". says Sedlag. And bergain in their mother-tongue - since the sales men at the booth of Miele speak English, Arabic, Russian, Japanese and many more languages.
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