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Malte Blombach, Dräger:
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Malte Blombach, Dräger:
© Messe Düsseldorf
Malte Blombach, PR Manager of Dräger, is popular: only after one hour he finds time for an appointment. "I am sorry but it is daylong like this", he apalogises. Yet the timepressure means fun to him: "We brought many new products this year on which all employees have worked a lot." The excitement could be felt equally among customers and employees: "The adrenalin really gets flowing." To be able to show the devices practically at MEDICA, is an important step in the sales process, he adds. The innovations find interantional recognition: "About every third sales talk is held in English."
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