Overview on the MEDICA.de Talks

Latest Interview: Healthcare Branding

Sybille Kircher; © NOMEN

The number of national brand applications has increased by 9 percent in the medical technology and pharmaceutical leading classes in 2010 compared to the previous year. And yet in many companies there is a lack of a long-term branding strategy. The consequence of which is an unsystematic growing brand portfolio that offers little orientation and gets in the way of successful product marketing. Latest Interview: Healthcare Branding - Healthcare Branding: “A systematic approach to product naming saves both time and money“

© SXC

Health is human's most precious resource. Due to the fact that this applies to every individual health care politics become to an interesting and sometimes quite explosive topic. MEDICA.de talks to managers, politicians and other experts about current political decisions and happenings.

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© Pixelio.de

What is happening on the market for medical products? Important technologies, national and international markets, news from companies - all these topics are important subjects when MEDICA.de talks to experts about current developments in business concerned with health.

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Discoveries, devices, technologies - medicine is an important driving force behind myriads of innovations. Experts and inventors provide information about potentials and sometimes risks concerned with new treatments while talking to MEDICA.de.


- Here are the Innovation Interviews