Industry innovator, PHYSIOLAB®, has recruited Simon Withey as its new CEO. The company, which is driving a ‘rehabilitation revolution’ amongst medical professionals and physiotherapists, specialises in human performance equipment. Its machines deliver clinically effective compression and contrast therapies including cryotherapy (cooling) and thermotherapy (warming).
Withey is renowned in the fitness industry for turning around the fortunes of Cybex International UK, where he was appointed Managing Director in 2001. Following seven years in this role, during which time he drove revenues to an all time high, Withey was promoted to Vice President for Business Development in Europe and Africa working for parent company Cybex Inc. Prior to his time at Cybex, Withey developed and implemented the Wellbeing Concept for Boots the Chemist.
His business credentials as a chartered accountant and MBA graduate are coupled with decades of experience in managing relationships throughout the world. As CEO, Withey will expand the sales operation in the UK and create relationships with distributors throughout Europe and beyond. By refining the business package surrounding PHYSIOLAB®’s products, he will help the company to reach its full potential.
Withey commented: “PHYSIOLAB® has an incredibly talented and focused team designing and developing intelligent and innovative products. I am looking forward to harnessing the company’s many assets and evolving and expanding the business into new sectors, such as the fitness and spa industries, whilst consolidating its success amongst medical and clinical professionals.”
PHYSIOLAB® provides an intuitive clinical toolkit to support physiotherapists, surgeons and clinicians. This includes accelerating soft tissue repair following injury, trauma or surgery, preventing injury in advance of activity and aiding recovery after exercise.
By using cooling, heating and compression combined or separately, PHYSIOLAB® delivers a precise, targeted, repeatable and clinically effective treatment which genuinely maximises the body’s ability to recover. This level of precision and repeatability has simply never been possible before.
Withey concluded: “By working collaboratively with physiotherapists and medical professionals collating their data, we can assist them to create new and more effective injury recovery protocols for the future. I can’t wait to be part of this rehabilitation revolution!”
Exhibitor Data Sheet