Weinmann Geräte für Medizin GmbH & Co. KG

Weinmann founds Subsidiary in Partner City of Shanghai

Hamburg – "Weinmann (Shanghai) Medical Equipment Trading Co. Ltd." is the name of the recently established subsidiary of Hamburg-based Weinmann, a manufacturer of medical devices. The new company received official approval at the end of August. With the founding of this subsidiary, the traditional family-owned and operated business continues the expansion and internationalization strategy it began four years ago.
"The Chinese market is very attractive for a medical device manufacturer," said Marc Griefahn, management spokesman at Weinmann. "We chose Shanghai as the headquarters of our subsidiary because the city is an important business center in China and therefore the right starting point for our entry into the market. Hamburg's partner city is also a good example of the modern, striving and dynamic new China."
Asia appreciates Weinmann quality
The work of the Weinmann team in Shanghai is to familiarize Chinese doctors and patients with the Weinmann company and its products, to build up trust and to market the high-quality medical devices that are "Made in Germany". "For many people in Asia, the quality and reliability of German medical devices are extremely important," said Griefahn. "That's why we're so positive about the Chinese market, even though the health care system there is completely different from Germany's." An important success factor is the after-sales service that Weinmann can now offer locally. Among other things, maintenance and repair work can be done more quickly and inexpensively. More attention can also be paid to special customer needs.
Growth strategy of the future
Weinmann headquarters are in Stellingen, Hamburg, and its Production, Logistics and Service Center is in nearby Henstedt-Ulzburg. Today a total of approximately 480 people work for Weinmann around the world. The company also has branches in France, Switzerland, Thailand, Australia, New Zealand and Venezuela. Sales revenue in 2006 was 63.2 million Euros, 35% of which was made in the export market. "China is an important part of our expansion strategy," Griefahn said. "Our next step is to expand the business in this region and solidify our position." The company plans to increase the export share of its business to 55% by the year 2011.