Sony Europe A division of Sony UK Ltd.

Sony unveils the future of surgery with new signature HD products

Hong Kong, 1 August 2007 – Sony demonstrated its comprehensive line of display,storage, printing and communication solutions at the 32nd Annual Scientific Meeting of the Royal College of Surgeons of Thailand (RCST) and the Royal Australasian College of Surgeons (RACS) in Pattaya, Thailand. As a world leader in high-definition
(HD) technology, Sony is also bringing HD from the world of broadcast and entertainment to the world of medicine, and will exhibit how surgical equipment manufacturers are now using its innovative products to enhance video communications.

New and signature products on display at the Sony booth include the LMD-2450MD 24-inch (viewable area, measured diagonally) widescreen HD monitor; the UP-D74XRD, a compact high-speed 8x10 thermal digital film and paper imager; and the latest FilmStation™ dry film imager, the dual-tray UP-DF550 model.

• LMD-2450MD HD monitor
This exceptional, high-definition 24-inch medical monitor features a WUXGA(1920 x 1200) panel for extremely high levels of brightness and high-contrast images. Ideal for surgical environments, it also accepts almost any SD and HD video signal in both analog and digital, allowing doctors to view images from multiple sources. The LMD MD series has been well-accepted in the medical market especially for general surgery and rigid endoscope displays, which
require a large monitor for an accurate and detailed picture. This is the first and largest size model offering full-HD resolution in the LMD MD series.

• UP-D74XRD thermal film and paper imager
This compact digital-film imager can print reference images from X-ray diagnostic, CT and MRI systems. It incorporates Sony’s direct thermal-printing technology, which enables photo-quality prints to be reproduced with a high resolution of approximately 300 dpi. Designed specifically for use with a range of medical diagnostic imaging systems including ultrasound, mobile c-arm and x-ray, this new imager features both DICOM and USB interfaces for use within a network or for direct connection to a modality.

• UP-DF550 dry film imager
This unique multi-film printer is built on the design platform of the UP-DF500 FilmStationTM imager, with the addition of a second output tray to accommodate multiple film sizes including 8- by 10-inch, 10- by 12-inch and 11- by 14-inch, complementing its native 14- by 17-inch film capability. This added feature gives users the built-in capability to produce film prints for a variety of modalities, as well as low-cost copies ideal for patient referrals.
In addition to these groundbreaking products, Sony is also proud to offer the PDW-70MD, its first XDCAMTM medical-grade 1080i video recorder; the UP-D77MD full-page DICOM color printer, specifically designed for nuclear medicine; and the DVO-1000MD medical-grade DVD recorder, which incorporates two exclusive features -- DVORECOVERY ™ and DVOFAST ™ -- that together improve patient workflow and ease of use. With the advent of surgical HD camera systems, this
recorder will prove to be an invaluable tool offering the bandwidth and storage capacity required for recording HD content.
“Our imaging products and technologies have become integral components of medical systems from major surgical equipment manufacturers and integrators over the past 20 years,” said Yasushi Yamamoto, General Manager, Marketing and Engineering Division, Broadcast and Professional Pacific Asia Company, a division of
Sony Corporation of Hong Kong Ltd. “Today, Sony’s medical product line supports important advances in healthcare, enhanced through the use of digital technologies.”

A high-definition medical strategy
High-definition video is gaining in popularity for surgical applications, endoscopic exams and screening procedures. HD products that capture, document and communicate medical procedures are now giving clinicians an improved method for documenting their cases, educating their patients and training medical students.
“Sony’s “HD for Surgery” initiative brings the latest advances in HDTV technology to (and beyond) the surgical suite, allowing doctors to view and share details of a patient’s anatomy at four times the resolution of standard-definition technology,”
Yamamoto added.

For instance, the HD cameras and the latest PCS-HG90 HD videoconferencing system now make remote surgery a more feasible, accurate and accessible option.

Other examples of Sony’s HD technologies in medicine include telemedicine and patient consultations, learning systems, endoscope systems and radiology applications.