11/10/2014

Sony Europe Ltd.

Sony to show the Power of Visual Solutions at MEDICA 2014

This year at MEDICA 2014, Sony builds on the theme of the “Power of Visual Solutions” to showcase how groundbreaking technologies such as 4K and low-latency IP infrastructure will offer new possibilities for sharing content in and outside of the operating room (OR). Across Sony’s broad portfolio of AV and IT products, visitors to the Sony booth will see first-hand how images can be captured, printed, shared and presented outside of the OR at different stages of a medical workflow.


Sony will share its latest medical printers, recorders, surgical monitors and cameras at the show in Dusseldorf, which runs until 15th November. For the first time ever, Sony will also show how its wider range of live and remote education and communication solutions put it in a unique position to enhance the use of captured 2D and 3D content, during peer-to-peer pre and post-surgical discussions.


From research, learning and diagnosis through to surgical intervention and treatment, Sony continues to redefine clarity through 2D and 3D medical images to help improve clinical decision-making. Sony assists throughout the medical community of radiologists, surgeons, consultants, nurses, assistant staff and students by drawing on decades of broadcast and professional imaging expertise to continually develop technologies and products that capture clearer, more precise images, and to introduce varied, innovative means of sharing them.


Medical Imaging Solutions
This year’s exhibits will present Sony’s imaging ecosystem, which includes the latest generation of healthcare products, compliant with safety standards:


• New revolutionary 27-inch (69cm) Full HD LCD surgical monitors: Sony will highlight its new generation of LMD-2765MD and LMD-2760MD monitors for minimally invasive surgery and surgical microscopy. The monitors are the slimmest and brightest of their size class with OptiContrast™ technology, for less reflection and clearer viewing even in bright ambient lighting conditions, setting a new standard in OR visualisation. Producing Full HD quality colour video images from endoscopic and laparoscopic cameras and other compatible medical imaging systems, the two easy-to-use monitors are the only surgical monitors on the market equipped with OptiContrast™ and A.I.M.E.™ technology.


• Capture, view and share - 3D medical workflow: Sony will demonstrate at the stand how 3D content can be transferred over IP through video streaming, broadcasting live procedures and surgical education. Sony’s end-to-end 3D medical workflow helps surgeons, operating theatre staff and educators benefit from a truer visual experience. From image capture and display to recording, editing and presentation, Sony 3D enables better visual communications across the hospital campus and beyond. Sony will also showcase its ergonomic HMS-3000MT Head Mounted Display for use in endoscopic surgery, its latest HVO-3000MT 3D HD Video Recorder, and its 3D medical monitors, such as the LMD-3251MT.


• New HD medical video recorders for efficient content sharing: The HVO-500MD (without DVD optical drive) and the HVO-550MD (with DVD optical drive) are designed specifically for medical recording to support modern workflows using internal Hard Disc Drive and external USB devices (Flash memory or HDD), or Network Attached Storage devices (NAS), as well as more traditional workflows using DVD-R discs. Physicians will benefit from the two new medical video recorders featuring High Definition recording capabilities, delivering clear and detailed images for easy integration into medical systems.


• High quality black & white printing of medical images: Sony’s next generation of medical black and white printers, the UP-D898MD, UP-X898MD, UP-971AD and UP-991AD, continue Sony's commitment to improve the workflows of medical applications, including ultrasound and mobile C-Arm.


Medical AV solutions
Sony will showcase how its impressive range of audiovisual solutions meet the needs of medical and healthcare facilities, assisting them in the distribution and presentation of content across a wide range of products and devices. Visitors to the stand will see how captured images from before, during and after surgery can be transferred or archived for use in clinical review, patient records and teaching both face-to-face and remotely. In particular, Sony will demonstrate solutions such as:


Education Solutions driven by images:
• Vision Presenter: A presentation tool that makes the sharing of content during lectures and conferences more efficient and impressive by intuitively controlling up to 10 content sources simultaneously including videos, images and PowerPoint® slides.
• SRG-300H desktop or ceiling mounting PTZ colour camera: For videoconferencing applications where visual imaging is needed, thanks to its powerful 30x optical zoom and high 60fps frame rate.
• Content Management Server (CMS): Sony will present a prototype technological demonstration of its vision for education on demand, using its software application to manage various content coming out of the OR.
• Optical Disc Archive (ODA) library: Reliable and robust large-capacity data storage solution for storing and archiving all forms of medical data files and audio-visual assets for the very long term.


Remote Communication Solutions:
• New PCS-XC1 video conferencing system: A portable, wireless, all-in-one Full HD videoconferencing system ideal for medical communications.
• 3D IP live with NXL-IP55: Live transmission of 3D images through a single LAN cable with low latency, for applications such as microscopic or endoscopic surgery, where 3D images are often used. This technology enables real-time streaming of 3D images outside of the OR directly to doctors or during conferences.


What 4K means for medicine
Building on its market-leading expertise in image sensors, Sony will demonstrate how 4K technology – which delivers four times the number of pixels of Full HD – could be developed to benefit the medical market. Visitors to Sony’s stand will see how it plans to make 4K distribution over IP simpler and explore how 4K could deliver clear clinical benefit in the near-future.


“We aim to show visitors how our continual drive to be at the forefront of medical technologies is expanding through the exploration into 4K, and what it may mean for medicine. We will also show how our expertise in imaging solutions extends beyond our traditional medical devices to a wider portfolio of Sony solutions which meet the needs of modern medical workflows,” said Christophe Gauthier, Medical Strategic Marketing Manager, Sony Professional Solutions Europe.


For further information about Sony’s innovations in the medical sector, please visit, Hall 10, Stand H57 or visit www.sony.co.uk/pro/hub/medical-medica-2014