Medilink Yorkshire & Humber

Smokers across the globe to be given the red light

Smokers from around the world will be encouraged to quit smoking next month when MD Diagnostics Ltd showcase their educative Carbon Monoxide (CO) monitors at MEDICA – the largest medical technologies fair in the world.

With one person dying every 8 seconds from smoking related diseases, these new ‘CO Check’ devices are crucial in highlighting the dangers of the deadly habit.

The educational monitors detect cigarette consumption using a CO meter to read the percentage of Carboxyhaemoglobin (%COHb) in the breath which equates to the amount of CO attached to the red blood cells measured in PPM (parts per million) readings. The poisonous gas is quickly absorbed into the blood, reducing its capacity to carry oxygen and putting strain on the heart.

The devices use a simple colour-coded system to demonstrate the harm that smoking does to the body, and acts as a visual incentive to quitters who see their levels improving from danger red through to green.

MD Diagnostics are taking three versions of the device to the event, including one designed for pregnant women, after a recent study carried out in France shows that for every cigarette an expectant mother smokes, her child smokes two.

MD Diagnostics is looking for world-wide distributors at the show. Managing Director, Martin Marsh, said: “As our first international exhibition, we are hoping that MEDICA will provide us with the perfect opportunity to meet with potential business partners from across the globe and encourage smokers to think again before lighting up”.

Also on display will be MD Diagnostics Lactose Intolerance breath monitor. This innovative Hydrogen (H2) monitor screens H2 levels in the breath in PPM to detect intolerance - a condition that affects 75% of the world’s population.

MEDICA is the largest medical technologies fair in the world and will be taking place between 18-21 November at the Messe Düsseldorf. Throughout the show MD Diagnostics will be located on the UK Pavilion, Hall 16 stand F18-15