One in Four Uses Social Media Daily

Photo: Physician on computer

Oncologists are more likely to use social
media to keep up with innovation;
© panthermedia.net/nyul

The survey of 485 oncologists and primary care physicians, also found that on a weekly basis or more, 61 percent of physicians scan for information and 46 percent contribute new information. More than half said they use online physician-only communities but only 7 percent said they use Twitter.

Oncologists are more likely to use social media to keep up with innovation, while primary care physicians are more likely to use social media to get in touch with peers and learn from them, the survey found.

Since the survey was conducted a year and a half ago, it is likely that more physicians are using social media now, says Doctor Robert S. Miller. The amount of information required for medical practice is growing exponentially, he says, and social media provides "a very valid construct for physicians to keep current."

"What did surprise us was the heavy use of online physician-only communities," Miller says. "It is possible that many physicians feel more comfortable with that type of social media instead of a more public space like Twitter or Facebook."

In March 2011, Miller and colleagues e-mailed the survey, about attitudes and usage of social media, to a random sample of 1,695 practicing oncologists and primary care physicians found among the American Medical Association's Physician Masterfile. Social media was defined as "Internet-based applications that allow for the creation and exchange of user-generated content, including social networking, professional online communities, wikis, blogs and microblogging."

Of 485 practicing physicians who responded, nearly sixty percent said social media is beneficial, engaging and good way to get current, high-quality information (279 respondents); enables them to care for patients more efficiently (281 respondents); and improves the quality of patient care they deliver (291 respondents). What influenced a physician's usage of social media most were perceived ease of use and usefulness. Physicians who had positive attitudes toward social media were more likely to use it. Neither age nor gender affected use of social media.

More studies are needed to determine how social media impacts physicians' knowledge, attitudes, skills and behaviors, and its usage among other populations of health care professionals, Miller says.

MEDICA.de; Source: Johns Hopkins Medicine