Panasonic Marketing Europe GmbH

New Panasonic Full HD Operating Room Recording System

Düsseldorf, Germany (November 18, 2009) – Panasonic will showcase its new Full HD Operating Room Recording System at the world’s largest medical trade show, MEDICA, held in Düsseldorf, Germany from November 18 – 21, 2009. The system, consisting of an ultra-compact camera head and a professional AVCCAM recorder, offers state-of-the-art technology with maximum flexibility.

The ultra-compact AG-HCK10G camera head nicknamed POVCAM is equipped with three newly-developed 1/4” 2 megapixels HD resolution 3-MOS imagers to deliver high-quality image quality. Weighing a little over 0.275 kg, the AG-HCK10G camera head is ultra-slim (53.5mm x 56mm x 123.8mm) and features a 12x optical zoom lens with Optical Image Stabiliser (OIS) and Dynamic Range Stretch (DRS), a dynamic range expansion tool that simultaneously compresses highlight information and boosts shadow detail in real time. DRS, mic settings, iris, focus, zoom control and power are supplied from the HMR10E recorder.

Other features include a built-in microphone and 43mm lens filter size. Cables connecting the camera to the recorder will be available in lengths up to 20 meters and are removable at each end for added flexibility. 3m cable and 20m cable are option.

The HMR10E professional AVCCAM recorder provides the flexibility of low cost, SD memory card based recording and full 1080 and 720 resolution capture in a small, portable unit. The new AVCCAM recorder uses AVCHD (MPEG-4/AVC High-Profile) compression and is ideal for applications in video production, sports coaching, healthcare, law enforcement, remote operation/ surveillance, and much more. Equipped with an HD-SDI input and output, the HMR10E AVCCAM recorder is also suitable for back-up recording from any HD-SDI-enabled camera or for use in studio or event production. The 0.58 kg unit features a lightweight, ergonomic design suited for handheld use (96mm x 52.6mm x 133mm) and also has four threaded holes for flexible mounting.

The HMR10E records stunning full HD 1920x1080 resolution images in three recording modes – the highest quality PH mode* (average 21 Mbps/max. 24 Mbps), HA mode (approx.17 Mbps) and HG mode (approx.13 Mbps). The HE mode (approx. 6 Mbps) records at 1440x1080. The HMR10E records in HD formats including 1080/60i, 1080/50i, 720/60p and 720/50p. With input from the AG-HCK10G camera head, the HMR10E will also record 1080/30p (over 60i), 1080/25p (over 50i), 1080/24p (Native), 720/30p (over 60p), 720/25p (over 50p), and 720/24p (Native).

In addition to HD-SDI input/output and an external mic input (stereo), the HMR10E comes standard with interface connections including the HDMI out and USB 2.0, and is compatible with TC/UB recording. Professional audio features include a built-in stereo speaker and headphone mini jack. Compact and lightweight, the handheld unit has a built-in 3.5-inch color LCD monitor that displays content in thumbnail images for quick viewing. (The HCK10G camera head can be remotely controlled while images are checked on the LCD monitor.) The HMR10E operates on battery or 7.3V DC power, and has four threaded holes for mounting applications.

For editing or playback, professionals can instantly transfer content from the SD card to Mac or PC computers with an SD/SDHC card reader or by connecting the HMR10E recorder directly via its USB 2.0 interface.

AVCHD, an MPEG-4 /AVC Hi Profile-based format, provides a near doubling of bandwidth efficiency with improved video performance over the older MPEG-2 compression used in HDV formats. AVCHD is supported by wide range of editing options including Apple Final Cut Pro 6.0.5, Adobe Premier Pro CS4, Grass Valley EDIUS Pro 5 , EDIUS Neo 2. In addition, a free transcoder, available for download from the Panasonic Broadcast web site, will convert AVCHD files to DVCPRO HD P2 and down converted DV files for use with most existing professional editing packages.

Panasonic Professional Broadcast and IT Systems (PBITS) has announced pricing for its new AG-HMR10E AVCCAM compact recorder/player and the AG-HCK10G compact, multi-purpose 3-MOS HD camera head, which is available in Europe. The AG-HMR10E unit costs €2525 + VAT and the AG-HCK10G camera head costs €1575 + VAT, both are versatile additions to the company’s AVCCAM line of professional solid-state high definition products.

About Panasonic
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.77 trillion yen (US$78.4 billion) for the year ended March 31, 2009. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/

Press contact:
Wilson Solano
Tel: +49-(0)611-235-305
Fax: +49-(0)611 235-185