11/14/2007

Sony Europe, A division of Sony UK Ltd.

High Definition medical recorder strengthened with dual layer Professional Disc technology

Launch of PDW-75MD at MEDICA 2007 provides double capacity recording capability for unprecedented HD image workflow in healthcare


MEDICA 2007, Düsseldorf, Germany, November 14th-17th 2007 – Sony today revealed its latest full 1440 x 1080 HD video recorder for medical professionals on its stand A21 in Hall 15. Fully compliant with medical safety standards, the PDW-75MD features a number of new functions that enhance HD workflow, including dual layer professional disc and a Clip continuous REC function.

The PDW-75MD accepts both 23.3GB single layer discs and 50GB dual layer discs to enable medical professionals to realise more than double the recording time from a single layer disc. In addition to capturing more content on each disc, the new Clip continuous REC function accelerates the process of accessing information by empowering users to tag critical scenes with ‘essence markers’ throughout a larger single recording and even without a PC, these can be reviewed and edited on the unit.

Any recording on the PDW-75MD Professional Disc can be accessed instantly through thumbnail indexes displayed on the unit’s 16:9 LCD colour screen, meaning valuable time saved from fast forwarding and rewinding content.

“With its fast archiving and smarter functionality, the PDW-75MD is a future-proof HD recording solution for any healthcare professional,” said Felip Garcia, European product manager at Sony Europe. “Not only does it require fewer discs to record and store more superior images, it also makes editing that content easier and faster, which is critical for any medical facility.”

Designed to offer the lowest total system cost in its class, a Professional Disc can be reused for 10,000 rewrite cycles and is readily available for from various suppliers. It will also retain information stored as data files for 50 years in normal conditions, reducing the need for an expensive IT-storage system to store, retrieve and manage archived material.

Built to be flexible, the PDW-75MD supports existing standards such as DV/DVCAM for work with existing non-linear editors and open standards such as MXF for compatibility with new generation NLEs. New functions also include: Memory Stick Pro for version up; trigger recording over HD-SDI; and improved down-converter quality.

For further information, please visit www.sonybiz.net/medica

ENDS

About Sony:
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world’s leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.83 billion (yen 8,296 billion) for the fiscal year ended March 31, 2007, based on an average market exchange rate for the same period of yen 148.6 to the EUR. It employs approximately 163,000 people worldwide.
In Europe, the Sony Group recorded consolidated annual sales of EUR 13.71 billion (yen 2,038 billion) for the fiscal year ended March 31, 2007. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.12 billion for the same period.
For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter.

About Professional Solutions, Sony Europe
Professional Solutions Europe (PSE), a division of Sony Europe, is a leading supplier of solutions for broad horizontal communications, AV/IT, as well as magnetic and optical storage. PSE’s market segment solutions, service and support packages are targeted at organisations in the Healthcare, Media, Network Video Monitoring, Retail, Transport and Large Venue sectors. Device components such as camera sensors and modules, displays, batteries and semiconductors are targeted at OEM manufacturers and system integrators. Sony’s Professional Solutions business offers its customers access to the expertise and local knowledge of skilled professionals in every European country, as well as “best of breed” hardware, services and resources from other organisations. For more information please visit www.sonybiz.net.

For further information please contact:
Louise Bryce, PR Manager, Sony Europe
tel: +44 (0) 1256 483156, email: louise.bryce@eu.sony.com, web: www.sonybiz.net