HEINE Optotechnik is a third-generation family business that produces hand-held and head-mounted primary diagnostic medical instruments for the sectors of general medicine, dermatology, anaesthesiology and ophthalmology. The international market leader has been presenting its new developments exclusively at MEDICA for decades.
In order to enable doctors worldwide a precise and reliable diagnosis, HEINE places great value on guaranteeing the highest quality of its products. The company sees a high degree of vertical integration as an important prerequisite for this. The manufacturing and final assembly of HEINE medical devices take place exclusively at its production site in Herrsching, Germany. "The high degree of vertical integration puts us in a position to coordinate and control all processes optimally", explains managing director Oliver H. Heine, grandson of company founder Helmut A. Heine. Thereby, all new developments and product improvements are the result of a close exchange of information with doctors and universities.
For HEINE, MEDICA 2016 is an important platform for presenting new digital products. Among other things, HEINE will be presenting its HEINE® Cube image management and documentation system. Together with the digital HEINE® iC1 dermatoscope, this innovation provides completely new opportunities for differential diagnosis and effective work processes for dermatologists.
As an exhibitor from the very start, HEINE Optotechnik uses MEDICA to come together with all international partners, to make new contacts and to find suitable specialist personnel. This year, the family company will be 70 years old. It will be celebrating this all year with promotional campaigns together with specialist suppliers according to the following motto: "The result of 70 years of outstanding development and manufacturing expertise". A great celebration took place in September with the employees, and during MEDICA there will be a gala dinner for specialist suppliers to mark the company’s anniversary.
The HEINE Optotechnik success story began incidentally with the inventiveness of the company founder Helmut A. Heine. As his grandson Oliver H. Heine explains, the graduated physician was fascinated by medicine from a young age and wanted to make a meaningful contribution in this field. In the first decades after the company was founded, he developed all the products largely by himself - from the optics to the mechanics and electronics. Production in the company’s own plants and the independence from suppliers and investors were also of great importance to him. The concentration on development and the commitment to the highest quality, for which the high degree of vertical integration is responsible, still shape the company today.
Originally published in the You&MEDICA Newsletter 4/2016.