11/01/2007

Health Enterprises, Inc.

Health Enterprises Expands Private Label Leadership

N. Attleboro, MA – Health Enterprises, Inc. a leading manufacturer of innovative niche health care products is expanding its retail Private Label leadership.

As the leading manufacture for ‘innovative niche’ healthcare products, Health Enterprises supplies the leading Food, Drug and Hypermarket retailers in the USA selling both under its own Acu-Life® brand and private label brands. Recent international developments include new private label partnerships in Australia, Germany, the UK, and Italy, and the company is looking to add additional partners at MEDICA. All Health Enterprises products are available for Private Label.

At MEDICA, Health Enterprises will be launching four new products. TRU-ICE promises consumers fast (5-7 minutes), effective and mess-free ice therapy providing the full benefit of an ice bag or cold compress in less than one-third the conventional treatment time. NITE PEACE is a patented, dentist designed and tested one-size-fits-all product to help stop nighttime teeth grinding (bruxism) and snoring. The UV TOOTHBRUSH SANITIZER is designed to kill 99% of the germs and bacteria that can incubate on a toothbrush with a streamlined design that holds up to four toothbrushes and one razor.

Health Enterprises is also extending its successful line of 360 Hot & Cold Therapy Braces with the new BACK THERAPY BRACE. This unique product features a built-in hot and cold system to provide targeted relief for stiff, strained, or aching backs with five removable splints to customize the level of everyday support.

Health Enterprises, Inc. is a worldwide leader in niche healthcare products including Medical Compliance, First Aid, Eye/Ear, Oral Care, Medical ID’s and Lice Care. Health Enterprises’ products are sold at pharmacies, supermarkets, and mass merchants in the USA and around the globe. For more information about Health Enterprises and its complete product line, please visit www.healthenterprises.com.

CONTACT:
Mr. Brooke Fishback, International Sales Manager, Tel: +001 508-695-0727, Fax: +001 508 695 3061, export@healthenterprises.com

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