11/14/2008

Aipermon GmbH & Co. KG

From Now On, Losing Weight is Fun!

Aipermotion 440 - The Energy Balance Coach
Munich, 14th of November 2008 – Conscious nutrition and sufficient activity – two major topics of sustainable weight reduction combined in the AiperMotion 440. For the first time, an activity sensor measures any physical activity, rendering the so far laborious task of taking nutrition notes as simple as never before. Extreme measures are a thing of the past, today the high-tech device supports weight reduction and motivates by displaying the individual energy balance to-the-minute.

Those wanting to reduce their weight usually resort to one of the countless diets these days. Or they choose a sport which is supposed to be suitable for their needs and face up to their weaker self every day. Benevolent motivation or even fun rarely arise during a weight reduction project. The cause for this is the radical change in behaviour which practically occurs overnight. To change habits in the long run, patience, a constant motivation and foremost a gradual change in behaviour is necessary.

With AiperMotion 440, the Energy Balance Coach, losing weight will not only get a lot easier, it will actually be fun too! Thanks to the AiperMotion 440, people wanting to reduce weight sustainably just have to take two basic points to heart: conscious nutrition plus sufficient activity. Sport and diet can but do not have to be done. AiperMotion 440’s unique innovation: It is the first device that supports and motivates its user by displaying their current energy balance. The energy balance results from the difference of ingestion and energy consumption. Those wanting to lose weight should raise their energy consumption by more activity and reduce their energy input by conscious, healthy eating.

The Energy Balance Coach takes account of this fact: It records any motion using a three dimensional acceleration sensor. In doing so, it is irrelevant if the user covers a distance by foot, is gardening or prepares breakfast – all physical activities are recorded. This way, the user learns if his daily dose of activity is sufficient to lose or keep his weight.

Next to adequate activity, a sustainable weight reduction is completed by conscious, healthy nutrition. To change nutritional habits step by step, notes of the daily food intake are essential, even if this used to be a tedious issue for someone willing to lose weight. With AiperMotion 440, this can be done within few clicks: Users enter their meals either via a simple menu according to type and size or put in the food’s exact calories directly.

With the corresponding client software AiperView a comprehensive and demonstrative analysis is possible. The software allows daily, weekly and long-term reporting for activity, energy balance and weight development.

With the device and client software, users receive utilities which stimulate the change in behaviour which is necessary for sustainable weight reduction. The glance at the current energy balance is motivating. The long-term analysis clarifies that a ‘slip’ can and may happen from time to time, which encourages to proceed. The wearing of the AiperMotion 440 raises the users’ awareness of spotting and benefiting from ordinary, omnipresent “chances to move”. All these factors add up to the sensation that losing weight is not a strain but a positive experience. It is fun and rewarding to look at a negative energy balance at the end of the day and to know that weight reduction successes can be achieved on a gradual, simple way without lots of effort.