KNOXVILLE, Tennessee, USA (8 July 2014) – DeRoyal Industries, Inc. announced today that it has expanded its partnership with Augustine Temperature Management to distribute HotDog® Patient Warming throughout the Middle East and northern Africa. In January 2014, DeRoyal and ATM implemented an agreement whereby DeRoyal would distribute the HotDog product throughout Latin America. This newest agreement expands this distribution into Bahrain, Iraq, Jordon, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, United Arab Emirates, Yemen, Algeria, Egypt, Libya, Morocco, Sudan, Tunisia, Western Sahara, and Israel.
Mario Gaztambide, Vice President of International Sales & Marketing for DeRoyal, stated “We introduced this innovative and safe patient warming system to our distributors throughout Latin America in March. Since that time, the product was been very well received and we are experiencing great successes, especially in Puerto Rico, Panama, the Dominican Republic, and Chile. We have generated so much interest that we were getting inundated with requests for information and trials from customers throughout the Middle East and Africa. We simply had to expand our distribution network to these customers.”
Surgical patient warming is important for preventing and treating unintended hypothermia, which affects nearly all anesthetized patients. Hypothermia in surgery is associated with many complications including higher rates of surgical site infections, higher blood loss, higher morbidity, and longer ICU times and hospital stays. Patient warming is the standard of care in the United States—even required by Medicare—and is becoming more common in the Middle East and north Africa.
“The biggest winners here are surgical patients in the Middle East and north Africa,” says Brent Augustine, President of Augustine Temperature Management. “DeRoyal is a world-class organization and the perfect partner to deliver improved patient care to these regions of the world. We’re thrilled to jointly be helping more patients with HotDog patient warming.”