Brazilian Health Devices, the Brazilian health equipment industry’s export brand, will showcase, at MEDICA fair, in Germany this November, its high quality and technology products, which are expected to be in high demand at international markets.
The Brazilian industry's annual exports of health equipment have grown 11.7% in 2011, compared to the previous year, despite the crisis faced by the global economy. Brazilian products reached 180 countries and generated US$ 707 million in revenues. This higher than expected growth has allowed the country to bring forward its goal of reaching US$ 1 billion in external sales for the sector by a full year, to 2014.
Having operated in international markets for approximately a decade, the Brazilian health products industry's performance is reflected by its total revenues of R$ 10 billion (approximately US$ 5 billion) for 2012 - an increase of 17% compared to 2011.
Between 1999 and 2011, the number of countries purchasing health equipment from Brazil grew from 40 to 180, showing that the sector's strategy of offering reliable products at competitive prices is generating results. The exports also reach mature and demanding markets, such as the United States, which is the largest importer, responsible for 25% of the sales volume. Germany and Belgium also feature among the top ten importing countries.
In 2012, the industry is investing in eight key markets: Angola, Saudi Arabia, Chile, the US, India, Mexico, Peru and Russia.
“Brazil invests in technology to develop reliable products that can be offered at an excellent cost-benefit ratio. Furthermore, we Brazilians are known for our flexibility, which means products can be adapted to the requirements of different clients”, says ABIMO (the Brazilian Medical Devices Manufacturers Association) president Franco Pallamolla.
An industry survey conducted between 1999 and 2011 shows that the number of companies in the sector has grown from 326 to 506 over the period. Revenues for the period have increased by 421%, from just over R$ 2 billion in 1999, to R$ 10 billion last year.
The growth witnessed by the industry and the investment in exports created a requirement for international certification, as although the national agency, ANVISA, is highly efficient and demanding, it is still not well known abroad. Therefore, ABIMO began to provide consultancy services and support for Brazilian companies seeking to register with the FDA (Food and Drug Administration) - the American sanitary agency responsible for testing the quality of products before they are commercialised. This should result in the number of Brazilian companies with FDA certified products doubling over the next couple of years, with the figure expected to go from 19 to 40.
Currently, 80.7% of the Brazilian companies in the sector have certified quality systems, such as ISO 9001 and ISO 13485, with a further 9.1% in the process of receiving their certification. ABIMO also stimulates access to cutting edge technology through agreements with industry associations from other countries, and partnerships with multinationals. Approximately 980 research and development projects are underway in partnership with the most renowned Brazilian universities, such as USP (São Paulo University) and UFRJ (the Federal University of Rio de Janeiro).
The industry's new brand – Brazilian Health Devices –, was launched at last year's edition of MEDICA and will be arriving at Düsseldorf ready to take on new markets and confirm the success of the deals closed in 2011. Last year, ABIMO-led Brazilian companies signed contracts amounting to US$ 22 million.
ABIMO's participation at MEDICA is part of its partnership with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency) within the scope of the latter's project to increase the exporting of Brazilian products. This year, the Brazilian Pavilion will once again be located in Hall 17.
ABIMO would like to invite journalists for a press talk followed by some Brazilian specialties, including caipirinhas, at the Brazilian Happy Hour, at 6 pm on November 15th, at the end of the second day of the fair.
Hall 17, Stand 17A38, Brazilian Lounge.
ABIMO will hold a raffle during the press talk and the winner will receive an invitation to visit next year's edition of Hospitalar, the second largest medical trade fair in the world, held every year in Brazil. All expenses will be paid for by ABIMO.
Visit the website: www.brazilianhealthdevices.com
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