20/09/2006

Therapeutica Inc.

Better Sleep and Rest for People on the Move

FOR IMMEDIATE RELEASE
ATTENTION HEALTH, TRAVEL, BUSINESS EDITORS

Canadian company Therapeutica Unveils New Travel and Commuter Pillows at MEDICA 2006

Toronto September 13, 2006 -- Therapeutica® Inc., a designer and maker of therapeutic support products, is responding to customer demand and launching two new lines of pillows designed to help take the pain out of travelling and commuting. The Toronto-based company will introduce its new Therapeutica Travel Sleeping Pillow and Therapeutica Commuter Pillow to European and world markets at MEDICA 2006, the worlds largest annual healthcare trade show, November 15-18 in Düsseldorf, Germany.

“People who have purchased our full-sized sleeping pillow have been asking us, for a long time, for a travel version,” says Therapeutica president, Ed Keilhauer. “So we launched into production in September and now travellers no longer need to fill up their suitcase with a full-size pillow. Unlike some competing products, our Travel Sleeping Pillow provides the same support as a full-size version while keeping your spine in alignment as you sleep. And good news for your fellow travellers, it can also help reduce snoring.”

For commuters, be they big or small, trying to rest while sitting upright also no longer needs be a pain in the neck.

“The Commuter Pillow, Adult version, is great for anyone who commutes a lot, to work, to school, or elsewhere,” says Keilhauer. “In planes, trains, buses, or automobiles it will help support your upper spine and head so that you don't end up with a stiff or sore neck. Our Child version does much the same thing, keeping your child’s head and neck stable in a carseat. So again, there’s no sore neck after napping.

The new Therapeutica pillows will be exposed to over 4,400 other exhibitors and over 135,000 prospective buyers, distributors, representatives, and other visitors to the 4-day MEDICA show, now in its 38th year.

“Therapeutica will be exhibiting again this year in the Canada Stand located in the physiotherapy section of MEDICA,” says Stefan Egge, the permanent Canadian representative for Messe Düsseldorf, operator of the immense trade fair grounds on the banks of the Rhine River where MEDICA takes place each year. “And that physiotherapy section, considering the special interest visitors it draws, will be brimming with business opportunities for Therapeutica.”

Therapeutica will also be introducing its Anti-Fatigue Floor Mat at MEDICA this year (see separate release).

The Therapeutica Travel Sleeping Pillow visitors will see at the show comes in three convenient travel sizes: Petite, Average, and Large along with a 5-year.

The Therapeutica Commuter Pillow is small enough to tote in a carry-on bag and is available in two sizes: Child and Adult. It easily attaches to automobile headrests, with Velcro strips (included), or can be slipped under head of person or child sleeping. It too comes with a 5-year warranty.

About Therapeutica
Ed Keilhauer, the president and founder of Therapeutica, first applied his European upholsterer skills to designing ergonomic seating. In the 1980s he began developing sleeping pillows when even after chiropractic treatment his own severe neck problems prevented him from lifting his arms over his head whenever he got up in the morning.

Therapeutica’s product line is continuously being developed and increased to maximize your healthcare. Visit our website for updates on product release dates and product information at www.therapeutica.com.

For more information contact Customer Service at:
info@therapeutica.com
800-348-5729 Toll free (North America only)
1-416-289-9662