11/09/2007

Sagentia Ltd

BREAKTHROUGH LIGHTING TECHNOLOGY LAUNCHED AT MEDICA

For more information please contact:
Medica, Düsseldorf, November 14 to 17, 2007: Sagentia is pleased to announce Brandon Medical, a Sagentia client, will be the first company in the world to showcase HD LED technology in 4 new ranges of operating lamps, minor surgical lamps and examination lamps developed with Sagentia. These breakthrough products are vastly improved, and the technology behind them better performing, than any existing technology on the market.

With more than 20 years experience in the medical and healthcare sector, Sagentia’s unwavering commitment to innovation has seen the development of breakthrough medical technologies, products and services which have helped to change the basis of competition for many leading medical companies worldwide such as; CHF Solutions, Johnson & Johnson, Astra Zeneca, BOC Edwards and GlaxoSmithKline Plc.

The new HD LED lights for Brandon Medical are no exception. They include all the benefits of high brightness LED technology; infra-red free cold light; long life; shadow control and energy efficiency, with all the technical challenges solved such as; colour rendition; thermal management and cost. Features include;

Full spectrum colour rendition;
-The first LED lighting system with near perfect colour rendition across the full visible spectrum
Fat beam illumination;
-Big, adjustable light beams with more light across the full width of the illuminated area
Red balance control;
-Red balance enhancement compensates for our natural weakness in distinguishing shades of red for optimum visualisation of red tissues

Dr Euan Morrison, Senior Consultant on the Sagentia team says: “We worked closely with Brandon Medical to identify and solve a number of the technical challenges faced by using LEDs in medical lighting. By utilising both Sagentia’s deep understanding of science, Brandon medical’s specific industry expertise and our combined technical knowledge we have developed an outstanding range of new products incorporating HD LED technology which significantly enhances performance that benefit both the users’ and the patients’ experiences.” Euan Morrison from Sagentia’s LED team will be on-hand at Brandon Medical’s booth on November 14th Hall 13, stand B20.

Sagentia joins companies from 65 nations showcasing a broad spectrum of new products, appliances, systems and services for inpatient and outpatient care, enabling things that seemed unimaginable a few years ago. Visit Sagentia’s booth, Hall 16, stand F10-4-L, and find out about the latest innovation thinking in the medical field and talk to our experts about everything from customer insight and ‘opportunity discovery’, through core science and technology to product and service development and delivery.

In addition, Andreas Reichmuth from Sagentia’s Business and Innovation team will be speaking on Identifying Growth Opportunities at Medica Vision - which runs along side Medica. The talk on takes place on Saturday November 17th at 12:15 in Hall 3 Stand H92.
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For more information please contact:


Emma Drake
Head of Communications
E: emma.drake@sagentia.com
T: +44 (0) 1223 875 535
M: +44 (0) 7795 101 779

Brandon Medical
Charlotte Morello – Marketing Officer
E: charlotte.morello@brandon-medical.com
T: +44 (0) 113 277 7393
www.brandon-medical.co.uk
http://www.hdled.co.uk/
www.sagentia.com


Notes for Editors and additional contacts:

About Sagentia

Sagentia creates develops and delivers business opportunities, products and services for its clients.

Sagentia operates in six global market sectors – medical, industrial products, consumer products, chemicals, materials & energy, telecoms & media and public sector - developing new technologies, products and services that change the basis of competition. The company also assists business leaders and policy makers to create strategies for technology, innovation and growth.
Sagentia’s resources are situated in state-of-the-art facilities in Cambridge UK, Frankfurt and Stockholm in Europe, Boston and Baltimore in the USA, and Hong Kong and Shanghai in China.

Sagentia is a Sagentia Group company. The Group is listed on the London Stock Exchange (ti: SAGE) and has more than 200 employees.

www.sagentia.com/medical
info@sagentia.com

About Brandon Medical

Brandon Medical are experts in the healthcare industry with over 40 years experience, they manufacture a wide range of products:

Medical Lighting – the company manufactures and markets a wide range of medical lighting products, from operating theatre lamps to examination lamps and medical room lighting.

Medical Architectural Equipment – including UCV’s and Brandon’s Atlas range of Pendants.

Control and Power Systems – new ranges of Isolated Power Systems, Membrane Control Panels, surgeons control panels and UPS are available.

Medical AV Systems - Digital Media for Healthcare. Symposia is an integrated package demonstrating Brandon Medical’s advanced expertise in medical audio, video and IP communication systems.

Their products are supplied to N.H.S. Trusts and private hospitals in Britain and over 60% of output is exported to countries world-wide including the Middle-East, Africa, Australasia, South America and the European Union Countries.

www.brandon-medical.co.uk
enquiries@brandon-medical.com

Biographies of Sagentia attendees;

Nic Bowman (Sagentia Stand; 14th & 15th)
T: +44 (0) 7747 806072
Nic Bowman is a mechanical engineer with 13 years experience in the medical industry and deep expertise in pulmonary drug delivery. Nic has a proven track record in programme management for very high volume from initial concept development through to production. He has also made a substantial creative contribution to, and holds many patents in, the respiratory drug delivery field. Today, Nic develops relationships for Sagentia in the medical industry from our UK HQ, Cambridge.

Dr Andreas Reichmuth (Sagentia Stand; 14th through 17th)
T: +49 162 9658587
Andreas is Senior Consultant for Medical Innovation & Technology Management at Sagentia GmbH in Frankfurt. He has 15 years experience of working with a number of clients across the medical and industrial industries. Andreas has been involved with technology-led projects with emphasis on the analysis of market segmentation, scenario planning and opportunity discovery, and unveiling unmet needs.

Dr Euan Morrison (Sagentia stand and Brandon Medical stand; 14th)
T: +44 (0) 7717 418453
Euan joined Sagentia in 1996 and is a Senior Consultant. He has a BSc and PhD in Experimental Physics and has more than 15 years experience in technology consulting and industrial product development. In recent years Euan has been responsible for building Sagentia’s technology capability in lighting and illumination, particularly in the area of solid state lighting. He has filed a number of patents in this area and is currently developing a number of innovative new products using high brightness LEDs primarily for use in medical applications.

Dr Simon Shohet (Sagentia Stand; 15th)
T: +44 (0) 7887 514912
Simon leads Medical Sector consulting in the Business and Innovation area at Sagentia in the UK. He advises in the areas of technology, product and market strategy and business planning as well as R&D organisation and performance improvement. He has more than 15 years experience in business-to-business services, mainly consulting for multinational biomedical and life science product companies, smaller start-ups, government agencies and investors.

Carl Park (Sagentia stand; 14th & 15th)
T: +1 781 3541465
Carl has worked both for medical companies and as a consultant with more than 25 years experience collectively. His expertise lies within cardiovascular devices and product device development. Carl is Senior Vice President of Global Medical Services for Sagentia. Carl also has a strong interest, and experience in, the Wellness and Personal Healthcare area. Carl is based in Sagentia Inc, Baltimore USA.