Mansfield, Ontario, September 15, 2014 – The all new iWALK2.0 hands-free crutch, already an award winner in North America, will make its European and international market debut at MEDICA, the world’s largest annual medical trade fair, November 12-15 in Düsseldorf, Germany
“We launched initially in the USA not knowing for sure how the medical community would react to this new technology, which replaces conventional underarm or forearm-supported, hand-gripped crutches. But medical people of all stripes everywhere we have shown the iWALK2.0 to have immediately understood that it is at once safe, effective, and affordable. So we knew it was ready for the rest of the world and that’s why we are coming to MEDICA,” says Brad Hunter, Director of Business Development for Ontario-based iWALKFree, Inc.
As evidence of the new crutch’s instant popularity, reports Hunter, iWALK2.0 became the number one crutch sold on Amazon.com within two months of the crutch’s launch. Since then, its maker, the still-growing iWalkFree company, has gained hundreds of new dealers and wide-spread public attention – aided no doubt by movie star Harrison Ford, who injured his leg filming Star Wars Episode 7 in London, and subsequently appeared wearing an iWalk 2.0, refusing unneeded help to climb a flight of stairs .
Though iWALK2.0’s formal global debut will be at MEDICA, it’s reputation has preceded it internationally, says Hunter: “We’re approached constantly by consumers all over the world looking to purchase the device for themselves, but we resist making any unsupported sales until we can properly service our customers abroad. So finding qualified business partners to distribute the device internationally is a key reason for attending MEDICA.”
ABOUT IWALK 2.0
The iWALK2.0 can be used for all lower leg injuries. Users support their weight, not by using their hands and arms as with conventional crutches, but rather by kneeling on the device. This has given rise to some calling it a “Pirate Leg Crutch”, allowing the user to walk on both legs with only minor gait adaptation
“Crutches hurt your hands and wrists, and maintaining a normal gait is impossible, says Hunter. “Over four million people buy crutches in the USA alone, and most end up hating them. The iWALK2.0, solves this age old problem in a simple, obvious and intuitive way. Most users are “iWALKing” in less than a minute.”
The iWALK2.0 made its American debut at Medtrade 2013 in Orlando, Florida last fall and won the Innovation Award for best product of the show. Since then, iWALK2.0 has won top product awards at every trade fair where it’s been exhibited.
Says Hunter, “We’re proud to have gained the recognition and acceptance of the industry, but more importantly, awards help validate that the technology works. It’s difficult to bring a new concept to market, and achieving the buy-in of the medical device community is our first step in bringing a main stream awareness that the days of patients suffering on crutches are over.”
The iWALK2.0 has a retail price of $149.00 US and can be worn by anyone with average strength and balance.
iWALKFree, Inc. was founded in 1999 and produced the world’s first commercially successful hands-free crutch. Ten years experience resulted in the new iWALK2.0.
To see the iWALK 2.0 demonstrated and learn more about iWALKFree, Inc., please visit us during MEDICA 2014 at the Ontario/Canada Pavilion, Hall 16, Booth F44. You can also locate us in “Companies & Products" on the medica-tradefair.com portal.
In the meantime, for more information about the iWALK2.0 visit www.iwalk-free.com – and if you have additional questions or want to interview Brad Hunter, e-mail firstname.lastname@example.org or call 1-562-225-4200.